TAKING NEW BRIEFS · Q2 / 26
A hands-on, senior-led Bing organic search workshop. Your marketers and content team learn to verify, index, optimize and monitor your site in Bing Webmaster Tools — and write for the Copilot and ChatGPT answers Bing's index powers.
“Bing isn't a copy of Google with a different logo. It ranks on different signals — and it's the index behind Copilot and ChatGPT Search.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
By the end, the team can verify the site, submit and monitor sitemaps, push URLs with IndexNow for faster crawling, read the keyword and backlink reports, and diagnose crawl and indexing problems — instead of waiting on an agency to log in.
Bing leans on exact-match keywords, title tags, single H1s and meta descriptions it tends to use verbatim — more literally than Google does. We teach your team where Bing and Google diverge so they optimize for both without writing two sets of pages.
Bing's index powers Copilot and ChatGPT Search, so optimizing for Bing organic is also answer-engine optimization. We teach the team to structure content for extraction — question-led headings, clear authority, FAQ and Article schema — so pages can be quoted in AI answers.
Two weeks, two live sessions, and a runbook your team keeps. We don't lecture for a day and disappear — each session ends with your team doing the work on your own site, and the second week is theirs to apply it. [VERIFY: cadence + live account]
We start with your site and your goals, not the Bing interface. A short intake on your stack, your current organic footprint, and the pages that matter — so the workshop runs on your site, with your tools.
How Bing actually crawls and ranks — then straight into the tools. The team verifies the site in Bing Webmaster Tools, submits a sitemap, and sets up IndexNow so new and changed pages get crawled fast.
Where Bing diverges from Google: exact-match on-page, JSON-LD schema, social signals and domain-age-aware link building — plus writing pages so Copilot and ChatGPT can cite them.
Your team leaves with the Bing-specific checklists that keep organic search healthy — on-page, technical, AEO and monitoring — plus a take-home runbook and 30 days of follow-up questions.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
Two live sessions. One Bing SEO runbook. A team that ranks on the channel — and the AI answers — most competitors ignore.