Your Bing Ads Consultation with a senior operator.

A senior consultant reviews your Microsoft Ads account, goals, and audience strategy, then delivers a clear plan for campaign structure, targeting, and conversion tracking that you can execute immediately.

✓A Custom Strategy A plan tailored to your business goals, leveraging Microsoft Ads' unique audiences, including LinkedIn profile data.
✓An Account Action Plan Specific recommendations for account structure, keyword optimization, and negative keyword lists to improve ad relevance.
✓A Live Working Session A call with the consultant to review your setup, answer your questions, and walk through the documented next steps.

FormatLive working session

DeliverableWritten action plan

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Know if Microsoft Ads is right for you

Get a data-driven answer on your potential reach and budget, leveraging Microsoft's unique, professional-skewing audience to see if it fits your business goals.

Analysis of your target audience on the platform

Outcome 2

A clear plan for what to build (or fix)

From account structure and keyword strategy to conversion tracking setup. We'll outline the exact steps for building new campaigns or restructuring existing ones.

Documented account structure & campaign plan

Outcome 3

Unlock advanced audience targeting

Learn how to use first-party data, custom audiences, and exclusive LinkedIn profile targeting to reach the right people at the right time and improve lead quality.

LinkedIn & custom audience strategy

How the consultation works.

A consultation is a focused advisory engagement. We review your goals and account beforehand, then use the live session to build your action plan together. You leave with a clear, written strategy, not a long-term contract.

1

Phase 1

Discovery & Goal Setting

In an initial call, we learn your business objectives and advertising goals to determine how Microsoft Ads can best support them. We get read-only access to prepare.

Business goal reviewTarget audience definitionKPI alignmentAccount access for pre-call prep

2

Phase 2

Live Strategy & Technical Review

In a live working session, we walk through your account, focusing on technical setup and strategic opportunities. This is where we build your plan together.

Campaign structure & hierarchyKeyword strategy & negative listsConversion tracking & UTM setupAudience segmentation review

3

Phase 3

Advanced Targeting & Optimization

We dive into the features that differentiate Microsoft Ads, including advanced audience targeting and ad copy strategy, to find untapped potential.

LinkedIn profile targeting strategyCustom audience opportunitiesAd copy A/B testing planBudget allocation advice

4

Phase 4

Action Plan & Next Steps

We deliver a documented summary of our recommendations — a clear, prioritized action plan your team can execute on immediately.

Prioritized action planImplementation roadmapMeasurement & reporting frameworkGuidance on in-house vs. agency execution

Senior advice, no juniors.

1:1

Senior Consultant

Direct access to an experienced paid search operator

Written

Action Plan

A clear, documented strategy to execute

Microsoft

Ads Specialization

Expertise beyond just importing Google Ads campaigns

No

Long-Term Contract

A standalone advisory session to get you unstuck

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

[PLACEHOLDER: HubSpot calendar]

Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A Bing Ads consultant provides expert guidance on strategy, setup, and optimization for the Microsoft Advertising platform. They help you define goals, structure your account, identify the right keywords and audiences, and create a plan to improve campaign performance.