iExcel partners with legal tech companies to build demand gen systems that drive law firm trials, conversions, and revenue across paid, SEO, and lifecycle.
Legal tech buyers move slowly and weigh evidence carefully. We understand the law firm buying committee, practice-area segmentation, and trial-to-paid conversion strategies that drive ARR — not just trial signups.
We start with funnel audits and attribution setup, then run experiments across paid, SEO, and lifecycle channels to improve trial-to-paid conversion rates and drive predictable ARR.
Legal tech growth strategy + execution — senior operators who've shipped for ediscovery, contract analysis, and practice management software.
Attorney + law firm audience targeting — paid + content campaigns segmented by practice area, firm size, and decision-maker role.
Measurable trials + subscription growth — multi-touch attribution from first ad through trial activation to paid conversion.
We run the full stack, but we don't apply it uniformly. For Legal Tech, these are the disciplines that compound fastest — ordered by impact.
Schema, sitemaps, indexable trial flows. Foundation for high-intent attorney queries (e.g. 'best ediscovery software').
Topic clusters by practice area and use case. Engineered for citation in Google AND answer engines attorneys consult.
Google, LinkedIn, Bing. Targeting by practice area, firm size, and attorney role. ABM for top-tier firms.
Trial signup, demo request, and pricing page experiments tuned to attorney evaluator paths.
Trial nurture sequences that convert activated users to paid subscribers. Workflow-anchored, not generic drip.
GA4, server-side events, CRM stitch. Multi-touch attribution from first ad through trial-to-paid.
Built and managed Nextpoint's (ediscovery software) Demand Generation and Account-Based Marketing engine for ~5 years (2019–2023). LinkedIn Ads delivered 6K leads at $45 CPL with a 25% conversion rate; Google + Meta added another 1.9K leads on top.
Built LiquidText's initial App Store Optimization strategy for the iOS Store. PDF-annotation tools used heavily in legal review work — moved 'Annotate' from #53 → #3, 'Highlighter' from Unranked → #3, 'Highlights' from #53 → #2.
Chris is an outstanding marketing professional that can significantly help any business turn into a rocket ship! I am in business development for a client of Chris', so I have been able to work hand in hand with him on a regular basis.
“I have known Chris since he first came to Davis Polk as a Litigation Technical Analyst. Chris' intellect and motivation made him an asset to the litigation department. He is dedicated, ambitious and a complex thinker. His outside-of-the-box thinking is one of his greatest assets and lends itself to his amazing creativity. Wonderful things lay ahead for Chris.”
30 minutes with a senior operator who has shipped growth for Legal Techbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.