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TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Strategy slots open

A custom Bing Ads Strategy for high-value search traffic.

A senior search specialist builds a complete roadmap for Microsoft Advertising—combining search intent, native LinkedIn profile targeting, and technical UET tracking—to capture high-income desktop search traffic without budget leaks.

  • ✓A documented playbook A strategic document mapping out target audience personas, channel-wide budget allocation, and platform network integrations.
  • ✓LinkedIn targeting matrix A custom targeting map that layers LinkedIn job functions, industries, and company sizes directly onto B2B search campaigns.
  • ✓UET implementation plan Technical guidelines and event-mapping specifications for installing Microsoft's UET tag and configuring offline conversion tracking.
Timeline4 weeks
FormatAsync + Zoom
Book your kickoff
30 minutes with a senior operator
Free
“Success on Microsoft Advertising isn't about clicking 'import from Google.' It's about tailoring your strategy to a high-income desktop audience.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A search blueprint built for Microsoft's network

We design an account rebuild blueprint with optimized ad group hierarchies, search configurations, and partner network settings tailored to Bing's unique search patterns.

account rebuild blueprint and search configurations
Outcome 2

LinkedIn professional data layered onto search

Reach B2B decision-makers directly. We build a custom targeting matrix that layers LinkedIn job functions, industries, and company sizes directly onto your search campaigns.

linkedin profile targeting matrix
Outcome 3

Technical tracking and conversion validation

We deliver a technical guidelines document for installing Microsoft's UET tag, mapping custom events, and configuring offline conversion tracking to feed clean data back to your bidding models.

uet tag implementation plan

Our structured process.

We design a custom roadmap tailored to Microsoft's older, higher-income demographic. A senior search specialist builds your strategy phase-by-phase, delivering concrete artifacts you own.

1
Phase 1

Discovery & competitive audit

We analyze your digital marketing footprint, define CPA and volume targets, and audit legacy PPC accounts to find historical bottlenecks and competitor share of voice.

Digital footprint analysisCPA & volume target definitionLegacy PPC account auditCompetitor share of voice on Bing
2
Phase 2

Keyword & audience structuring

We isolate high-intent search terms and map out custom audience layers, capitalizing on Bing's older, higher-income demographic profile.

High-intent search term isolationDemographic profile mappingLinkedIn profile targeting matrixNegative keyword database configuration
3
Phase 3

Architecture & tracking validation

We build out optimized ad group hierarchies, draft search-matched ad copy variations, and deploy your Microsoft UET tags for accurate conversion tracking.

Account rebuild blueprintResponsive Search Ad (RSA) copywritingUET tag & offline conversion mappingCreative asset spec sheets
4
Phase 4

Launch, bidding & optimization

We launch campaigns under manual supervision, transition to smart bidding algorithms, and set up ongoing optimization routines with custom reporting.

Manual launch & baseline monitoringSmart bidding transition roadmapSearch term & negative list expansionCustom Looker Studio dashboard setup

By the numbers.

8
Core deliverables
From playbooks to custom dashboards
4 weeks
Typical engagement
From kickoff to fully launched campaigns
100%
Senior delivery
No junior account managers
1
Unified dashboard
Consolidating CPC, CPA, and ROAS

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Bing Ads is the former name of the platform, which was rebranded to Microsoft Advertising to reflect its expanded reach. Today, Microsoft Advertising encompasses search ads on Bing, Yahoo, and AOL, as well as native and display placements across the Microsoft Audience Network, MSN, and Windows default applications. Our strategy covers the entire Microsoft Advertising ecosystem, not just Bing search.

Capture high-value search with precision.

One custom strategy. Eight core deliverables. Built by senior search specialists.

Book your kickoff →
Book the 15-min sanity check.