TAKING NEW BRIEFS · Q2 / 26
iExcel partners with associations and membership organizations to build demand gen systems that drive member acquisition, event registrations, and renewals.
We understand member lifecycles, event promotion strategies, and renewal campaigns that drive membership growth and engagement. Acquisition, events, and renewals run as one connected system, not three separate calendars.
We start with member journey audits and cohort analysis, then run experiments across acquisition, events, and renewals to improve member lifetime value and engagement.
Membership growth strategy + execution — senior operators on every account, with playbooks for acquisition, event marketing, and renewal optimization.
Member + prospect targeting — segmented campaigns by tenure, chapter, and engagement level. Lapsed-member reactivation is its own channel.
Measurable growth + renewal rates — dashboards tying spend to new members, event registrations, and renewal cohort retention.
We run the full stack, but we don't apply it uniformly. For Associations, these are the disciplines that compound fastest — ordered by impact.
Schema for events, chapters, certifications, and resources. Foundation for member-prospect search intent.
Topic clusters by industry segment, certification path, and member benefit. Citation-grade resources for both Google and answer engines.
Meta, LinkedIn, Google. Bid against new-member quality and event registration cost — not raw clicks.
Membership signup, conference registration, and renewal pages built for the member journey, not generic forms.
Triggered nurture for prospects, new members, event attendees, and renewal windows. Lapsed-member reactivation runs year-round.
Cohort dashboards by tenure, renewal rate by segment, event ROI, and member lifetime value modeling.
30 minutes with a senior operator who has shipped growth for Associationsbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.