TAKING NEW BRIEFS · Q2 / 26
A senior specialist reviews your full Microsoft Advertising account — structure, keywords, ads, targeting, and conversion tracking — then gives you a clear, prioritized list of what to fix first.
“You don't need another dashboard. You need to know which three things to change on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
A full analysis of your keyword strategy and search terms. We identify the terms driving valuable actions versus those consuming budget without converting, so you can reallocate spend with confidence.
Not a wishlist. Each recommendation carries expected impact, effort, and dependency — so you fix the broken conversion tracking before you A/B test new ad copy.
We verify your conversion tracking setup to ensure you're accurately measuring the actions that drive your business. Your Microsoft Advertising reports finally agree with your pipeline.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start at the foundation. Campaign and ad group organization, keyword strategy, match types, and negative keyword lists — mapped against a best-practice baseline.
A comprehensive review of your ad copy, extensions, audience and location targeting, and bidding strategies to find opportunities for better relevance and efficiency.
We verify that you are accurately measuring valuable actions and that your landing pages provide a relevant user experience for your target keywords.
A prioritized 90-day fix list — each recommendation tagged with impact, effort, and dependency. We then walk you through it in a 45-minute live session.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One audit. One prioritized fix list. Two weeks from kickoff to readout.