What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
What We've Done/Industries/REAL ESTATE TECH

Real Estate Tech Marketing That Drives Agent Adoption.

iExcel partners with proptech and real estate platforms to build demand gen systems that drive agent signups, lead generation, and transaction volume.

REAL ESTATE TECH · TRACK RECORD● LIVE
AdWords traffic lift
+929%
Site conversion rate lift
+77%
Ad spend managed
$2M
Monthly organic visits
132K
VERTICAL · REAL-ESTATE-TECH-MARKETING
EVIDENCE BASE · CONTACTUALLY / SQUAREFOOT
Brands We've Operated On
ContactuallySquareFoot
THE TERRAIN

What makes Real Estate Tech hard.

Real Estate Tech sits at the intersection of agent acquisition, buyer/seller demand, and transaction-cycle math. We understand both sides of the platform, the lead-to-transaction conversion paths, and the compliance constraints that shape proptech marketing.

  • / 01Two-sided funnel — agents/brokers and buyers/sellers behave entirely differently; one playbook serves neither.
  • / 02Long deal cycles, sticky LTV — first-purchase economics matter less than agent retention and repeat-buyer LTV; payback periods stretch over quarters.
  • / 03Local + national split — paid spend and SEO have to balance national brand awareness with hyper-local market dynamics.
  • / 04Compliance + trust constraints — RESPA, fair-housing, MLS rules constrain creative and targeting in ways most ad platforms don't recognize.
OUR APPROACH

How we win in Real Estate Tech.

We start with funnel audits and agent cohort analysis, then run experiments across paid acquisition, referral programs, and lead nurture to improve agent economics and transaction volume.

01

Real Estate Tech growth strategy + execution — multi-channel paid + organic playbooks tuned to agent acquisition and buyer/seller demand.

02

Agent + buyer audience targeting — paid + content campaigns segmented by market, agent type, and buyer intent.

03

Measurable signups + transaction volume — multi-touch attribution from first ad through agent activation and transaction close.

SERVICES · TUNED FOR REAL ESTATE TECH

The subset of the stack that moves Real Estate Tech pipeline.

We run the full stack, but we don't apply it uniformly. For Real Estate Tech, these are the disciplines that compound fastest — ordered by impact.

/ 01

Technical SEO

Schema for listings, agents, locations. Local SEO foundations + national brand indexing.

/ 02

Content + GEO

Market reports, area guides, agent-research content. Engineered for both Google and answer engines.

/ 03

Paid Acquisition

Meta, Google, LinkedIn, YouTube. Bid against agent signups + qualified buyer leads, not raw clicks.

/ 04

Landing Page + CRO

Agent signup, listing pages, broker dashboards. Experiments shipped weekly.

/ 05

Lifecycle + Email

Agent onboarding, listing alerts, buyer nurture. Compounding LTV loops.

/ 06

Analytics + Attribution

GA4, server-side events, MLS/CRM stitch. Reporting that connects spend to closed deals.

RESULTS

What we've moved in Real Estate Tech.

+929%
AdWords traffic lift
Contactually · paid search rebuild
+77%
Site conversion rate lift
Contactually · CRO + funnel rebuild
$2M
Ad spend managed
Contactually · multi-channel (FB / LinkedIn / Twitter / Google / Bing / AdRoll / Capterra / G2)
132K
Monthly organic visits
SquareFoot · 3+ years compounding
CASE STUDIES

Specific missions. Specific results.

Contactually
$2M
Multi-channel ad spend
+929%
AdWords traffic
+77%
Site conversion rate

Built Contactually's multi-channel growth engine — $2M ad spend, +929% paid traffic, +77% site conversion.

Played an integral part in the success of Contactually (real estate CRM later acquired by Compass) across Advertising, SEO, Email, Conversion Optimization, and Digital Strategy. Managed $2M in ad spend across Facebook, LinkedIn, Twitter, Google, Bing, AdRoll, Capterra, G2, and FitSmallBusiness — lifted AdWords traffic +929%, site conversion rate +77%, blog/organic traffic +244%.

SquareFoot
132K
Monthly organic visits
3+ yrs
Compounding horizon

Built SquareFoot's SEO infrastructure — 132K monthly organic visits compounding 3+ years.

Developed the initial Search Engine Optimization infrastructure for TheSquareFoot (now SquareFoot), the commercial real estate marketplace. The foundation compounded into 132K monthly organic visits over 3+ years.

OPERATOR'S WORD

Chris is a force of nature. In his time at Contactually, he transformed our marketing efforts — and built a highly-performant acquisition machine. He constantly was testing and iterating on campaigns to drive more leads in a cost-effective manner. Much of growth in the past few years was due to the strategic and tactics he laid out (and largely executed). Chris gave 100% to Contactually, and I have no doubt he'd bring that same level of passion and hustle to any organization he joins.

TC
Tony Cappaert
Founder / COO · Contactually

What can I say about Chris that has not been a million times over? Chris was an amazing colleague and has grown to be a great friend. While at Contactually, I relied on Chris to help with some of the more complex ideas in marketing such as creating a referral program, and creating a brand that our customers could get behind. He always helped me and our other teammates with a smile, and still managed to complete (and crush) his own responsibilities. Anyone would be especially lucky to add Chris to their team.

Jimmy M. Ricks Jr, MPI
Product Marketing Manager · Contactually

Chris is the definition of hustle, and I was fortunate enough to experience his hunger for success first-hand. Working directly under Chris at Contactually, I had the privilege of spending my time learning from his years of experience growing startups. His management style of 'test often, fail quickly' and 'ask for forgiveness instead of permission' gave me autonomy and ownership which provided me invaluable experience early on in my career, as well as ownership of meaningful projects. Chris is a phenomenal leader, mentor, and manager — an absolute lynchpin to any organization.

Zachary Schneider
Digital Marketing Associate · Contactually
ADJACENT VERTICALS

Other categories we operate in.

REAL ESTATE TECH · STRATEGY CALL

Ready to Scale Your Real Estate Tech Platform?

30 minutes with a senior operator who has shipped growth for Real Estate Techbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.

Book the 15-min sanity check.