FINTECH · SERIES B
+214%
qualified pipeline · 6mo
Northbeam
Rebuilt attribution from GTM to CRM, then compounded paid social with weekly creative tests.
Read the breakdown →
TAKING NEW BRIEFS · Q2 / 26
A boutique, senior team bringing special-ops precision to formidable digital marketing challenges. We start with clean tracking and a clear thesis, then run experiments until pipeline moves.
We don't sell channels. We sell a thesis — then pick the shortest path to pipeline. Here's the kit.
Rank in classic SERPs. Get cited by AI answers. Structure content for both realities.
Search, social, video, display — unified bidding against pipeline, not clicks.
Instrument the funnel. Find the leaks. Ship experiments every week.
Segmentation, triggered journeys, retention loops that compound.
Trigger-based outreach with hypothesis and micro-ask. No spray.
Clean tracking, server-side events, reporting that matches the business funnel.
Senior-only team. No hand-offs. Every engagement starts with a tracking audit and a crisp thesis — then execution.
Rebuilt attribution from GTM to CRM, then compounded paid social with weekly creative tests.
Fixed a conversion tracking leak, then rebuilt the PLG funnel around activation events.
Consolidated 14 ad accounts, killed zombie campaigns, and ran a 12-week creative sprint.
Tracking audit, attribution map, named growth thesis. You get a doc, not a deck.
GTM cleanup, server-side events, dashboards that match your P&L.
Two experiments in-market within 14 days. One creative, one funnel.
Compounding cadence: weekly reviews, monthly thesis check, quarterly rebuild.
No mystery-meat process. Every phase produces a specific artifact that lives in your cloud, not ours.
We map every event, every pixel, every source. 60+ checks against a known-good reference.
They found $2M in attributed pipeline we'd been mis-tagging as organic. The audit alone paid for the year.
No junior hand-offs. No account-executive middleware. The person on your call is the person doing the work. Six partners. One embedded analytics engineer per engagement.
We're not for every team. If you need a warm body to execute against a pre-written brief, we're the wrong call. If you need a thesis, we're the right one.
All engagements start with a 15-min sanity check. We scope to outcomes, not hours. Nothing is billable before signature.
Audit + one channel rebuild. Ideal if you're pre-scale and need a thesis.
Ongoing demand gen. Senior team embedded. Minimum 6 months.
For founders without a marketing leader. Partner takes the CMO seat.
Real experiments, real numbers, and the playbook behind them. 3,400+ operators read it.
iExcel has been operating since 2012. The same senior team runs every engagement — no junior hand-offs.
Engagements start at $18k/mo for boutique retainers. We scope to outcomes, not hours.
Usually yes. About 70% of new clients have an attribution problem before they have a traffic problem. We audit first.
You do. All accounts, pixels, dashboards, and experiments stay in your own cloud. We're partners, not passengers.
Kickoff within 10 business days of signature. First experiment in-market by week two.
15 minutes. One senior operator on the line. We'll pressure-test your hypothesis and tell you if we're a fit — or who is.