iExcel partners with sports tech and fitness brands to build user growth systems that drive app downloads, engagement, and retention at scale.
Sports Tech buyers live for moments — game day, championship runs, signing windows. We understand the funnel dynamics, retention math, and creative cadences that turn moment-driven attention into daily active, revenue-generating users.
We start with funnel audits and cohort analysis, then run experiments across paid acquisition, in-app messaging, and retention channels to improve app economics and LTV.
Sports Tech growth strategy + execution — Super Bowl ads to NFL ALL DAY drops, run by senior operators who've shipped at the largest sports moments.
Athlete + consumer audience targeting — paid + content campaigns segmented by fan behavior, sport interest, and engagement level.
Measurable downloads + engagement — install-to-DAU/MAU dashboards, retention cohorts, and game-day attribution baked in.
We run the full stack, but we don't apply it uniformly. For Sports Tech, these are the disciplines that compound fastest — ordered by impact.
Schema for events, players, teams, leagues. Foundation for high-intent sports queries.
Topic clusters by sport, league, and season. Citation-grade analysis content for both Google and answer engines.
Meta, Google, TikTok, YouTube, CTV. Bid against engaged-fan acquisition, not raw installs.
App store creative, web landers, pre-game funnels for fan signups + collector flows.
Triggered nurture for game-day, season starts, and championship moments. Cohort-based retention loops.
Cross-screen cohort dashboards, season-long retention modeling, install-to-revenue stitching.
Played an integral part in the success of the NBA's official NFT product across Email Marketing, Advertising, Analytics, and Digital Strategy. Email drove 2.7M transactions and $75.6M in revenue; managed $1.52M in ad budget including the entire Kevin Durant campaign.
Produced a Super Bowl XLIX video ad for numberFire (now part of FanDuel), seen by 2 million users during the Patriots vs Seahawks broadcast. End-to-end production from concept through launch.
Chris is one of the most passionate marketers I've ever met. His insights come from tremendously valuable experience, and his Brooklyn roots. Chris's deep understanding of everything from SEO/SEM, Email and Social Media Marketing to Conversion Optimization and Project Management make him the total package. I definitely recommend Chris.
“I worked with Chris at numberFire where he was our Chief Marketing Officer. He is an extremely dedicated, hard-working, brilliant marketer with a great passion for what he does. He brings a combination of expert level marketing knowledge and relentless work ethic that would be invaluable to any organization.”
“Chris and his team are top notch. They work extraordinarily hard, around the clock if need be, do high level, high quality work and are top notch people to boot. Highly recommend working with this crew.”
30 minutes with a senior operator who has shipped growth for Sports Techbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.