We build the organic, technical, and demand foundation that moves EdTech products from beta to category leader.
EdTech buyers aren't impulsive — they're deliberate, research-heavy, and allergic to hype. Winning means earning placement in the moments of real intent: a teacher searching "flipped classroom," a student typing "how to study for the SAT," an admin comparing blended-learning platforms. We've built that placement before — at Knewton, Brainscape, and beyond — and we know the anatomy of an EdTech funnel cold.
We start with the organic foundation — technical SEO, topical authority, answer-engine optimization — because EdTech buyers research before they convert. Then we layer paid acquisition, lifecycle, and CRO against a clean attribution model, so every dollar maps to pipeline, not vanity clicks. Same operators, same cadence, start to finish.
Deep EdTech pattern library — Knewton, Brainscape, McGraw-Hill, General Assembly, NovoEd, Story2 in our scar tissue.
SEO + GEO built for research-heavy buyers — we rank for the query AND get cited in the answer.
Seasonality-aware planning — back-to-school, exam windows, and summer lulls baked into the roadmap.
Efficacy-minded messaging — claims get paired with evidence, not adjectives.
We run the full stack, but we don't apply it uniformly. For EdTech, these are the disciplines that compound fastest — ordered by impact.
Sitemaps, robots.txt, crawl architecture, on-page — the foundation Google and LLMs both need.
Topic clusters engineered for both classic search and answer-engine citation.
Google, Meta, TikTok, Reddit — bid against enrolled seats, not raw clicks.
Funnel instrumentation, A/B tests, conversion rebuilds for evaluator + buyer paths.
Triggered onboarding and retention journeys for teachers, students, and admins.
GA4, server-side events, CRM stitch — reporting that matches enrollment, not sessions.
iExcel built the initial launch strategy for Knewton's adaptive-learning program in 2014–2015, earning top-3 rankings for high-intent education queries.
iExcel built Brainscape's initial technical SEO program — sitemap, robots.txt, and on-page architecture — that compounded into a 53× organic traffic lift over six years.
Chris is an SEO and web analytics savant. I've seen him work magic at tons of companies, and I consult him for every SEO question I have. Hire this guy.
“At Knewton, he laid out a robust acquisitions strategy, and dramatically improved our growth on a number of levels, bringing a metrics-driven discipline to our team efforts.”
“He possesses an arsenal of tools that attract users to a pre-launch product. He was able to attract thousands of genuinely interested and qualified candidates to Knewton's demanding Beta program.”
“Chris's ability to dissect complex marketing concepts and respond to feedback under incredibly tight deadlines made a dramatic difference in the productivity level of our team.”
30 minutes with a senior operator who has shipped growth for EdTechbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.