iExcel partners with B2B SaaS brands to build demand gen systems that drive MQLs, SQLs, and pipeline across paid, SEO, and lifecycle channels.
B2B SaaS buyers don't convert on a single click. We understand the funnels, CAC/LTV economics, and multi-touch attribution that connect marketing spend to closed-won revenue — not just signups or sessions.
We start with funnel audits and attribution setup, then run experiments across paid, SEO, and lifecycle to improve CAC/LTV ratios and drive predictable pipeline.
B2B SaaS growth strategy + execution — senior operators on every account; no junior delegation, no agency-template playbooks.
ICP targeting and account-based GTM — buying-committee-aware sequencing across paid, content, and outbound. Beyond firmographics.
Measurable pipeline + revenue impact — multi-touch attribution wired to CRM, every channel reporting against MQL / SQL / pipeline / closed-won.
We run the full stack, but we don't apply it uniformly. For B2B SaaS, these are the disciplines that compound fastest — ordered by impact.
Sitemaps, schema, crawl architecture — the foundation Google needs to surface your software for high-intent buyer queries.
Topic clusters built for buyer-committee research and answer-engine citation. Bottom-funnel intent gets first priority.
Google, LinkedIn, Meta, Reddit — bid against MQL / SQL quality, not raw clicks. Creative sprints weekly.
Demo flow, trial signup, and pricing page experiments built for evaluator + buyer paths.
Triggered nurture for trial users, MQL hand-raisers, and PLG signups. Compounding retention loops.
GA4, server-side events, CRM stitch, multi-touch attribution. Reporting that matches your pipeline definition.
Built an integrated digital + physical campaign for Phone2Action (now Capitol Canary) that earned 2.26M impressions and produced an award-winning campaign deck.
ABM-driven LinkedIn Ads program for Phone2Action that lifted conversion rate 2.3× — featured in a LinkedIn.com case study.
Chris delivers results. He's an accomplished digital marketer and an asset to any scaling B2B SaaS business. He helped Phone2Action grow measurably during his tenure as our head of marketing. He's driven, results-oriented, and committed.
“Chris is one of the stellar, experienced digital marketing executives you are lucky to work with over the course of your career. He is a seasoned expert in helping young companies grow via digital marketing, and highly recommended for all insights, metrics, conversions, analytics. Chris is particularly adept at making your marketing strategy understandable and the analytics actionable.”
“I was so impressed with Chris' unprecedented work ethic and the transparency and realness that he brought to the table as a marketing leader. Whether it's preparing a top-notch deck for a Board or leadership meeting, or educating staff on the state of marketing, Chris puts in 110% to achieve results. Incredibly quant-driven, Chris is your right-hand man for developing strategy, designing marketing campaigns, forecasting, building relationships with stakeholders, and providing key insights.”
30 minutes with a senior operator who has shipped growth for B2B SaaSbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.