Accepting new audits — tailored to your account

Train your team with a hands-on Bing Ads Workshop.

A senior paid-search operator runs your team through Microsoft Advertising inside your own account — structure, keywords, ad assets, UET conversion tracking, the Audience Network and the Microsoft Advertising Editor — so they can build and optimize campaigns without us.

✓A live, hands-on session We work through your real Microsoft Advertising account on screen — not a generic slide deck — over one or two half-day blocks.
✓A workbook your team keeps The slides, a written reference for your account, and the optimization checklists we use — yours to keep and onboard the next hire with.
✓Follow-up support A window after the workshop to ask the operator who trained you the questions that come up once you're running it solo.

FormatLive + your account

GroupYour in-house team

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A team that can run the account itself

By the end, your people can build a campaign, write the ads, set match types, wire UET conversion tracking, and read the numbers — in Microsoft Advertising, in your own account, without waiting on an agency.

Trained in your live Bing Ads account

Outcome 2

The Microsoft-specific moves Google training skips

Import done right from Google Ads, the Microsoft Audience Network, the Microsoft Advertising Editor for bulk edits, and where Microsoft's auction and audiences behave differently from Google's — the gaps that cost teams who assume the two platforms are the same.

Microsoft Advertising tooling, hands-on

Outcome 3

A repeatable optimization routine

Not theory. We hand over the weekly and monthly checklists we use — what to review, what to change, and what to leave alone — so optimization becomes a habit your team owns instead of a project they outsource.

Weekly + monthly optimization checklists

How the workshop runs.

We build the agenda around your account and your team's level, then teach it live by working through real campaigns. Each block leaves your team able to do something new on their own — here's what we cover.

Block 1

Account & campaign foundations

We start in your own account. How Microsoft Advertising is structured, how to set it up clean, and how to import from Google Ads without inheriting its mistakes.

Account & campaign structureImport from Google AdsKeywords & match typesBudgets & bid strategies

Block 1

Ads, assets & audiences

What makes a Microsoft Advertising ad work, the assets to attach, and the targeting your team will actually use — including the Microsoft Audience Network beyond search.

Ad copy & assets / extensionsAudience targetingMicrosoft Audience NetworkRemarketing lists

Block 2

Tracking & measurement

The part most teams get wrong. We wire and verify UET conversion tracking together, then make sure the numbers in Microsoft Advertising agree with the rest of your stack.

UET tag & conversion goalsConversion validationUTM & analytics parityReading the reports

Block 2

Optimization & handover

We turn everything into a routine your team can repeat. The Microsoft Advertising Editor for bulk work, automation where it earns its keep, and the checklists you keep.

Microsoft Advertising EditorAutomation & rulesWeekly / monthly checklistsWorkbook + follow-up support

How it works.

Topics covered

Structure, ads, audiences, tracking, optimization

Your

Own account

We train inside your live Microsoft Advertising setup

Workbook

Yours to keep

Slides, reference & optimization checklists

100%

Senior delivery

Taught by the operator, no juniors, no offshore

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

[PLACEHOLDER: HubSpot calendar]

Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

A Bing Ads workshop is hands-on, instructor-led training where a senior operator teaches your team to run Microsoft Advertising (formerly Bing Ads) inside your own account. Instead of a generic course, you work through your real campaigns live — account structure, keywords, ads, UET conversion tracking, audiences and optimization — so your team can build and manage campaigns themselves once it's over.