iExcel partners with political campaigns and advocacy groups to build voter outreach systems that drive awareness, fundraising, and turnout at scale.
Political and advocacy campaigns live by the calendar. Primaries, debates, and election day don't move; spend, creative, and grassroots energy have to land in narrow windows. Headquartered in DC, we understand the voter file plumbing, rapid-response cadences, and grassroots organizing that drive turnout and donations — not just impressions.
We start with voter file analysis and district targeting, then run rapid-response campaigns across digital ads, social, and grassroots channels to drive awareness and turnout.
Campaign strategy + rapid execution — paid, organic, and grassroots campaigns built for short windows and tight news cycles.
Voter + donor audience targeting — VAN/NGP integration, custom audience modeling for persuasion, GOTV, and fundraising segments.
Measurable turnout + fundraising — dashboards that track contact rates, donation volume, and turnout impact by district.
We run the full stack, but we don't apply it uniformly. For Political Marketing, these are the disciplines that compound fastest — ordered by impact.
Issue pages, candidate pages, advocacy hubs. Foundation for voter-research queries and rapid-response indexing.
Issue content, position papers, voter education. Engineered for both classic search and AI answer engines.
Meta, Google, YouTube, CTV. Bid against voter contact + donation conversions, with rapid-response creative cadence.
Donation flows, sign-on petitions, volunteer signups. Experiments shipped weekly during cycle.
Triggered fundraising, GOTV sequences, advocacy alerts. Cycle-aware send cadences.
Voter file integration, district dashboards, contact-to-vote modeling.
Built an integrated digital + physical brand campaign for Phone2Action (now Capitol Canary), the leading SaaS platform for advocacy and grassroots organizing. Earned 2.26M impressions and produced an award-winning campaign deck.
ABM-driven LinkedIn Ads program for Phone2Action targeting advocacy organizations and government-affairs teams — lifted conversion rate 2.3× and was featured in a LinkedIn.com case study.
Chris is by far the best Digital Marketer I know in the DC Metro area! He has an actionable understanding of Account Based Marketing and leverages social media in very innovative ways. To remain relevant in the market, Chris will never be too proud to test new ad copies, email subject lines, signup forms, templates and merge fields, etc. His openminded perspective makes him the perfect teammate for any Sales & Marketing collaborative meeting. More importantly, Chris doesn't just have 'hunches' or 'feelings' on these tests. Rather, he'd have several excel sheets or articles ready for each new idea he brings to the table to ensure each proposed change is data-driven.
“I've had the pleasure of working with Chris and have seen first hand the rigor and expertise he brings to Digital Marketing. Chris is extremely thorough with collecting, analyzing and interpreting actions from users, prospects and customers to craft genuinely thoughtful data-driven insights. He has a gift for presenting these insights in a way that is professional, concise and easy-to-understand. His creativity with building engaging campaigns and his understanding of the causalities and underpinnings that drive behavior are invaluable to any team engaged in a Digital Marketing effort!”
30 minutes with a senior operator who has shipped growth for Political Marketingbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.