iExcel partners with food and beverage brands to build demand gen systems that drive DTC sales, retail distribution, and consumer trial across channels.
Food & Beverage growth lives at the intersection of DTC, retail, and brand. We understand the consumer-packaged-goods marketing playbook, the retail distribution dynamics, and the DTC conversion tactics that drive trial AND repeat — not just first-purchase volume.
We start with funnel audits and consumer cohort analysis, then run experiments across DTC, retail, and social channels to improve trial rates, repeat purchase, and distribution.
CPG growth strategy + brand building — paid acquisition, organic, and brand work tuned for both DTC checkout and retail buyer conversations.
Consumer + retailer targeting — paid campaigns that segment by purchase intent AND retail buyer persona, not just demographics.
Measurable sales + distribution — dashboards that connect ad spend to DTC checkout, subscription LTV, and retail sell-through.
We run the full stack, but we don't apply it uniformly. For Food & Beverage, these are the disciplines that compound fastest — ordered by impact.
Schema, sitemaps, e-commerce site architecture. Foundations for product-page indexing and rich snippets.
Recipe content, ingredient education, brand-story topic clusters. Engineered for both Google and answer-engine citation.
Meta, TikTok, Pinterest, Google Shopping. Bid against repeat-purchase value, not just first-order acquisition cost.
DTC checkout flow, subscription offers, recipe-to-buy paths. Experiments shipped weekly.
Triggered nurture for first-purchasers, subscription customers, and lapsed buyers. Compounding LTV loops.
GA4, server-side events, retail-sales lift modeling. Reporting that connects marketing spend to DTC + retail sales.
Managed MarketMan's (restaurant inventory management software) Demand Generation and Account-Based Marketing engine for one quarter — delivering 286 qualified leads across Facebook and LinkedIn, plus a 71.8% open rate on custom 1-to-1 follow-up emails.
Updated Cuisine Solutions' Ecommerce pages with on-page SEO — sitemap, robots.txt, URLs, titles, descriptions, H1s — yielding 243 keyword improvements (16 to first page, 7 to top 3, 3 to #1) and lifting organic traffic 2.5× and revenue 1.5× over 15 months.
Chris was always incredibly helpful and provided great insights. I enjoyed working with Chris for his concise advice and professionalism. Excellent analyst and very good at all projects, particularly SEO. Over the last 15 months, his work increased organic traffic to our e-commerce pages 2.5×, and revenue 1.5×.
“Chris is extremely passionate and committed to his work. In the two years he consulted for us, he educated our team on how to achieve our sales goals and helped us reach major milestones. Chris has a do-whatever-it-takes approach and was always willing to roll up his sleeves. His expertise was invaluable to our growth, and I would recommend his services to anyone trying to grow a business, small or large.”
30 minutes with a senior operator who has shipped growth for Food & Beveragebrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.