iExcel partners with NFT projects and Web3 platforms to build community, drive mints, and scale revenue through paid acquisition, SEO, and social.
Web3 audiences live in Discord, Twitter, and on-chain. We understand the community dynamics, crypto marketing channels, and authentic engagement strategies that drive real mints and secondary sales — not just speculative attention.
We start with community audits and on-chain analytics, then run experiments across Discord, Twitter, and paid channels to drive mints, secondary sales, and holder engagement.
Web3 growth strategy + execution — paid + community playbooks for NBA Top Shot, NFL ALL DAY, and category-defining drops.
Community building + engagement — Discord moderation, Twitter campaigns, KOL partnerships that build authentic holder energy.
Measurable mints + volume growth — on-chain dashboards and paid attribution stitched to wallet activity, mint counts, and secondary sales.
We run the full stack, but we don't apply it uniformly. For NFT & Web3, these are the disciplines that compound fastest — ordered by impact.
Mint pages, project hubs, schema for NFT collections. Foundation for both Google indexing and answer-engine citation.
Project lore, drop announcements, education content. Engineered for both classic search and AI answer engines.
X (Twitter), Reddit, Google, Meta. Bid against wallet activations and mint conversions, not raw clicks.
Mint flow, allowlist signup, wallet-connect optimization. Experiments shipped weekly.
Holder retention nurtures, secondary-sale triggers, drop announcements. Compounding holder LTV loops.
On-chain analytics, wallet-to-ad attribution stitching, holder cohort dashboards.
Played an integral part in the launch and scale of NBA Top Shot — Email Marketing, Advertising, Analytics, and Digital Strategy. Email drove 2.7M transactions and $75.6M in revenue; managed $1.52M in ad budget including the entire Kevin Durant campaign; directly sourced 175K transactions and $4.7M in revenue.
Directly involved in the launch and management of the NFL's official NFT product — Email Marketing, Advertising, Analytics, Digital Strategy. 142 emails to 2.9M recipients averaging 29.3% open rate, 6.8% CTR, 23.3% click-to-open. Q1 2020 Google Search Ads generated 7.4 direct purchases per $1 spent at 12.1% CTR.
Chris and the iExcel team are consummate professionals and incredible collaborators. Data driven, available at odd hours, inquisitive thinkers. They drove me to be better at my job, and supported me endlessly. I couldn't endorse Chris enough. He's fantastic and his team are all fantastic.
“Amazing to work with, an ingrained portion of our day to day business. He's truly one of the partners that understands the idea of sharing in the success. Extremely knowledgable, an expert in his field, can't recommend Chris and his team more.”
“Chris is the definition of hustle, and I was fortunate enough to experience his hunger for success first-hand. His management style of 'test often, fail quickly' and 'ask for forgiveness instead of permission' gave me autonomy and ownership which provided me invaluable experience early on in my career.”
30 minutes with a senior operator who has shipped growth for NFT & Web3brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.