TAKING NEW BRIEFS · Q2 / 26
iExcel partners with family tech and parenting app companies to build demand gen systems that drive downloads, engagement, and retention among parents.
Parents don't impulse-buy software for their families. They research, ask other parents, and weigh trust signals long before a download. We understand parent and caregiver audiences, family app funnels, and retention strategies that turn downloads into daily active households.
We start with funnel audits and parent cohort analysis, then run experiments across paid acquisition, in-app engagement, and community channels to improve family retention and LTV.
Family Tech growth strategy + execution — paid + organic playbooks tuned to parent decision-making and family-rhythm engagement curves.
Parent + caregiver audience targeting — beyond demographics. Behavior, family structure, and trust-signal targeting across paid + community channels.
Measurable downloads + family retention — cohort dashboards that track per-household engagement and LTV, not just raw installs.
We run the full stack, but we don't apply it uniformly. For Family Tech, these are the disciplines that compound fastest — ordered by impact.
App + web foundations for parent-research queries — schema, deep links, app store indexing.
Topic clusters for parent-research moments + answer-engine citation. Trust-signal-rich content.
Meta, TikTok, Pinterest, Google. Targeting by family stage, child age, and household composition.
App store creative + web landers tuned for parent evaluator paths.
Onboarding + retention nurtures designed for parent decision-making AND family use cases.
Parent-cohort dashboards from install through household activation and LTV.
Chris is a high energy and focused marketing professional. His knowledge and skill set are valuable in an early stage start-up where resources and time are at a premium. He has a firm grasp of the tools and technology required to drive productive acquisition strategies and campaigns. He also maintains the right mindset to 'grind' and drive results in any early stage situation.
“I don't know what is more impressive about Chris: his ferocious energy and work ethic, or his detailed technical knowledge of analytics and growth hacking. Call it a tie, but the combination makes him a phenomenal asset at a startup and an inspiration to work with. Every decision that Chris makes is based on a solid analysis and understanding of data, and he works tirelessly to deliver results in whatever he takes on.”
30 minutes with a senior operator who has shipped growth for Family Techbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.