TAKING NEW BRIEFS · Q2 / 26
A hands-on, senior-led Google Tag Manager workshop. Your marketers and analysts build, test and govern tags in your own container — so they stop waiting on developers to ship tracking.
“Training isn't watching someone tag a demo site. It's your team shipping a working tag, in your container, before the call ends.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
By the end, marketers and analysts can build GA4 and Google Ads tags, wire triggers and variables, read the data layer, and publish — without a developer ticket sitting in the queue for two weeks.
We teach Preview & Debug and Tag Assistant as a habit, not a footnote — so every tag is validated against the data layer before it goes live, and a broken tag is caught in the workshop, not in a board deck.
Naming conventions, folders, workspaces, version control and permissions — the governance layer that keeps a GTM container readable when three people are editing it and one of them is new.
Two weeks, two live sessions, and a runbook your team keeps. We don't lecture for a day and disappear — each session ends with your team building something real in your own container, and the second week is theirs to apply it. [VERIFY: cadence + container]
We start with what you actually need to measure, not the GTM interface. A short intake on your stack, your site, and the tags that matter — so the workshop runs on your container, with your tools.
How GTM actually works — tags, triggers, variables and the data layer — then straight into building. The team ships a GA4 tag and tests it in Preview before the session ends.
The tags that drive decisions: click, scroll, form and video event tracking, Google Ads conversions and enhanced conversions, and Consent Mode so the tagging is compliant by default.
Your team leaves with the conventions that keep a container clean — naming, folders, workspaces, version control — plus a take-home runbook and 30 days of follow-up questions.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
Two live sessions. One tagging runbook. A team that ships tracking without waiting on a developer.