TAKING NEW BRIEFS · Q2 / 26
An advisory engagement, not a one-off teardown. A senior measurement operator works alongside your team on standing GTM sessions — data layer, server-side tagging, Consent Mode, and conversion tracking — so you leave each one knowing exactly what to change and why.
“You don't need another dashboard. You need someone senior to tell you which three tags to fix on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Every session ends with a recommendation you can act on — what to change in your data layer, tags, triggers, server-side setup, or consent logic, ranked by what actually moves a decision. You set the agenda; we bring the judgment.
A data-layer spec, naming conventions, and container plan written for your developers — so the people who execute aren't guessing at what to fire, when, or why it matters.
Guidance on reconciling the numbers across GA4, Google Ads, and your CRM, plus a read on whether server-side tagging and Consent Mode v2 are the right calls for your setup — so your platforms stop arguing with each other.
An advisory rhythm, not a fixed sprint. We start by understanding your container and the tracking decisions you're trying to make, then meet on a standing cadence to work through them. You execute; we advise.
We learn what your marketers and analysts need to track, then read your GTM container, data layer, and the platforms it feeds — so advice is grounded in your real setup, not a generic playbook.
The core of the engagement. You bring the roadblocks — data layer, tags, triggers, server-side, consent, conversion mismatches — and we work them through together, leaving each session with a clear recommendation.
Written data-layer specs and naming conventions your developers can build from, container documentation so anyone can see how a tag fires and why, plus async answers when a decision can't wait for the next call.
How to validate tags before they ship — Preview mode, GA4 DebugView, Tag Assistant — plus role-based training so your team can manage the container without us in the room.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
Standing sessions, clear recommendations, and direction your team can execute — book a call to scope the cadence you need.