TAKING NEW BRIEFS · Q2 / 26
A senior analytics operator builds your Google Tag Manager strategy end to end — measurement plan, tagging plan, data layer spec, container architecture and a phased rollout roadmap your team executes with confidence.
“Most tracking breaks because nobody wrote the plan first. We write the plan first.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
A measurement plan that ties every KPI to a defined key event, the trigger that fires it, and where it lands — GA4, Google Ads, your CRM. No more guessing what a tag is actually counting.
A documented data layer specification with a single naming convention, the page and user context to capture, and the dynamic pushes for single-page apps — so the implementation lands right the first time.
Container architecture, a client-side vs server-side recommendation, a Consent Mode v2 plan and a build order sequenced by dependency — handed off so your team ships it, not so you stay dependent on an agency.
Each phase produces a specific artifact you keep. Concrete, documented, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start with the business questions, not the tags. What you need to measure, the KPIs behind it, and the key events that prove them — then we map the gap against what your current container actually collects.
The implementation blueprint. Every tag, trigger and variable specified, plus a documented data layer schema and a single naming convention your developers build against.
How the container is structured and how it stays clean. Client-side vs server-side, Consent Mode v2 and privacy, plus the workspace structure and change-control that keep the setup from rotting.
A sequenced build order — each step tagged with effort and dependency — plus a QA and validation plan for preview mode and GA4 DebugView. Then a live walkthrough so your team can run it.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One strategy. One plan your team can ship. Two weeks from kickoff to readout.