TAKING NEW BRIEFS · Q2 / 26
A senior analytics operator reviews your full GTM container — install, tags, triggers, variables, the data layer, consent and integrations — then hands you a clear, prioritized list of what's broken and what to fix first.
“You don't need another dashboard. You need to know which three things to change on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Every tag, trigger and variable in your container, mapped to the action it claims to track — with duplicate fires, broad or missing triggers, paused-but-live tags, and silent failures called out by impact.
Not a wishlist. Each recommendation carries expected impact, effort, and dependency — so you fix the broken tracking skewing every report before you ship the next change.
Data-layer values checked against spec, consent-gated firing confirmed, hardcoded vendor tags outside GTM surfaced, and GA4 and Google Ads links validated. The events feeding your dashboards finally mean what they say.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start at the foundation. Container snippet, workspaces, environments, folder structure and naming conventions — mapped against a GTM best-practice baseline for your category.
Every tag, trigger and variable inspected — firing conditions, duplicates, broad or missing triggers, unused variables, outdated vendor tags, and the business reason each tag still exists. Most problems live here.
The layer that decides what every downstream report receives — data-layer values versus spec, Consent Mode and CMP behavior, and what GTM pipes into GA4 and Google Ads.
A page-load impact check and a PII / cookie scan, then a prioritized 90-day fix list — each rec tagged with impact, effort, and dependency — and a 45-minute live walkthrough.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One audit. One prioritized fix list. Two weeks from kickoff to readout.