TAKING NEW BRIEFS · Q2 / 26
We own your Google Tag Manager container day to day — tags, triggers, variables, the data layer, server-side tagging and Consent Mode v2 — with a senior analyst on it every week, not a junior learning on your tracking.
“You shouldn't have to open Tag Manager to know whether your tracking still works.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
A senior analyst runs your GTM container week to week — building tags, fixing misfires, keeping the data layer honest — while you keep full ownership of the container, the tags and the data.
Consistent naming conventions, version notes on every change, access roles locked down, unused tags removed, and a Solution Design Reference so anyone can see what every tag does and why.
Consent Mode v2 wired in, server-side tagging where it earns its place, and tags kept current as GA4, Google Ads and Meta CAPI shift — so your conversions keep counting when others go dark.
No two-week sprint — this is ongoing. Here's the rhythm once your container is handed off.
We take over the container, audit what's there, and clean it up — removing dead tags, fixing misfires and setting naming conventions and access roles — before we build anything new.
New tags, triggers, variables and events built as your marketing needs them — each one tested in Preview mode and version-noted before it publishes.
Consent Mode v2 and privacy kept current, server-side tagging maintained where it's in use, broken tags caught early, and the Solution Design Reference kept up to date.
A plain-English report on what changed in the container and what your tags are feeding, a working call to review it, and the plan for next month.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One senior analyst, a clean and governed container, and tracking reported in plain English every month.