TAKING NEW BRIEFS · Q2 / 26
A senior paid-search operator runs your team through Google Search Ads inside your own account — campaign structure, keywords and match types, responsive search ads, Quality Score, bidding and conversion tracking — so they can build and optimize Search campaigns without us.
“You don't need another course login. You need your own team to launch and tune a Search campaign on Monday without calling us.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
By the end, your people can build a Search campaign, research keywords and set match types, write responsive search ads, wire conversion tracking, and read the numbers — in your own Google Ads account, without waiting on an agency.
Where the spend really leaks or scales: match types and negative keywords, the search-terms report, Quality Score and Ad Rank, responsive search ad assets and extensions, and bidding strategy — taught hands-on so your team knows which dials to turn and which to leave alone.
Not theory. We hand over the weekly and monthly checklists we use — which search terms to add as negatives, which keywords to scale, which ads to test, and what to leave alone — so optimization becomes a habit your team owns instead of a project they outsource.
We build the agenda around your account and your team's level, then teach it live by working through real campaigns. Each block leaves your team able to do something new on their own — here's what we cover.
We start in your own account. How Search campaigns are structured, and how to set one up cleanly from goals down to ad groups, themes and budgets — the foundation everything else rests on.
The part most teams get wrong. Keyword research, broad / phrase / exact match types and when to use each, plus the negative-keyword discipline and search-terms report that keep spend on the right queries.
Writing responsive search ads that earn the click, the ad assets (extensions) that round them out, and how Quality Score and Ad Rank decide what you pay and where you show.
We wire and verify conversion tracking together, reconcile it with GA4, then turn everything into a routine your team can repeat — with the checklists you keep.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One hands-on workshop. A trained team. A repeatable routine they run without us.