TAKING NEW BRIEFS · Q2 / 26
A senior paid-search operator reviews your whole Google Ads account — structure, Performance Max, Smart Bidding, search terms and conversion tracking — then hands you a clear, prioritized list of what's broken and what to fix first.
“You don't need another dashboard. You need to know which three things to change on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Your Google Ads spend broken out by campaign type, asset group and search term — with the brand-versus-non-brand math, audience signals, and the Pmax channel split the UI keeps hidden, so you can see where the budget is really going.
Not a wishlist. Each recommendation carries expected impact, effort and dependency — so you fix the search-term waste and the bid-strategy mismatches before you touch anything cosmetic.
Conversion actions validated, enhanced conversions checked, attribution model and lookback windows audited, and GA4 reconciled against the account — so the number on the dashboard matches the number in your pipeline.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start at the foundation. Campaign and ad-group structure, naming, brand versus non-brand split, network and location settings — mapped against a known-good reference for your category.
Where the spend leaks live. Match types and Quality Score, the search-terms report, negative-keyword coverage, and the Performance Max asset groups, audience signals and brand exclusions you can't see in the standard view.
How Google decides what to bid and what it counts as a win — the layer that drives every report and every automated decision. Smart Bidding targets, conversion actions, enhanced conversions and the attribution model.
Responsive search ads, assets and extensions, then a prioritized 90-day fix list — each rec tagged with impact, effort and dependency — and a 45-minute live walkthrough.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One audit. One prioritized fix list. Two weeks from kickoff to readout.