TAKING NEW BRIEFS · Q2 / 26
A senior paid-media operator builds your Display plan from the goal up — funnel, audiences, creative angles, remarketing, placements and a 90-day launch roadmap your team can execute, built for the move to Demand Gen.
“Display isn't a budget you set and forget. It's a funnel decision — who you reach, what you show them, and how you prove it worked. The plan comes first.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
We start with what Display is for — top-of-funnel reach, consideration, or remarketing the warm — then design the audiences, creative and placements that actually serve that stage. Display is a push channel; the plan treats it like one instead of judging it on last-click.
Not a wishlist. The exact audiences to build and layer — remarketing and site-visitor lists, in-market, affinity, custom segments, similar audiences, Customer Match from your first-party lists, demographics — mapped by funnel stage, with the people-vs-content targeting split and layering rules spelled out.
Google is retiring standalone Display campaigns into Demand Gen through 2027. The plan accounts for that shift — how your audiences, creative and measurement carry over — plus a creative strategy of distinct angles and a responsive-display asset spec, since in 2026 your assets are how Google's AI finds the audience.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start with the goal, not the placements. What the Display program is for, the funnel stages it serves, and the audience architecture — built and layered to match each stage.
The people-vs-content targeting plan and the creative that feeds it. Distinct angles, a responsive-display asset spec, and the layering and exclusion rules that keep reach on target.
Where ads run, how you'll judge a push channel honestly, and how the plan carries over as Google moves Display into Demand Gen — the layer that decides what every report and every renewal decision will say.
A sequenced 90-day launch roadmap and a test plan — what to test, in what order, and the rules for pausing and scaling — then a 45-minute live walkthrough.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One Display strategy. One 90-day launch roadmap. Two weeks from kickoff to readout.