TAKING NEW BRIEFS · Q2 / 26
An advisory engagement, not a one-off teardown. A senior paid-media operator works alongside your team on standing Google Display Network sessions — targeting, placements, remarketing, creative, and conversion tracking — so you leave each one knowing exactly what to change and why.
“You don't need another dashboard. You need someone senior to tell you which three placements to cut on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Every session ends with a recommendation you can act on — what to change in your targeting, placements, remarketing, creative, or bidding, ranked by what actually moves a decision. You set the agenda; we bring the judgment.
Audience definitions, placement exclusion lists, responsive-display creative specs, and a campaign structure written for your media buyers — so the people who execute aren't guessing at what to build or why it matters.
Guidance on cutting low-quality placements, separating view-through credit from click-driven conversions, and validating conversion tracking — so the number you report up the chain is the number that survives scrutiny.
An advisory rhythm, not a fixed sprint. We start by understanding your account and the decisions you're trying to make, then meet on a standing cadence to work through them. You execute; we advise.
We learn the outcomes leadership cares about, then read your Google Display campaigns as they stand — structure, targeting, placements, creative, and conversion setup — so advice is grounded in your real account, not a generic playbook.
The core of the engagement. You bring the roadblocks — audience targeting, junk placements, remarketing, bidding, creative — and we work them through together, leaving each session with a clear recommendation.
Written audience plans, exclusion lists, and responsive-display creative specs your team can build from, plus async answers when a decision can't wait for the next call.
Direction on conversion tracking, view-through windows, and reporting so your team can read Display performance and act on it without us in the room.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
Standing sessions, clear recommendations, and direction your team can execute — book a call to scope the cadence you need.