TAKING NEW BRIEFS · Q2 / 26
A senior paid-search operator reviews your full Google Display Network setup — placements, audiences, creative, exclusions and conversion tracking — then hands you a clear, prioritized list of what's broken and what to fix first.
“You don't need another dashboard. You need to know which placements to cut on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Your Display spend broken out by placement, audience and creative — with the junk pulled into the light: mobile-app and game-app placements, parked domains, and the sites that take impressions and clicks but never convert.
Not a wishlist. Each recommendation carries expected impact, effort and dependency — so you exclude the low-value placements and tighten the over-broad audiences before they swallow another quarter of budget.
Conversion actions checked against your goal, view-through credit separated from click conversions, primary and secondary conversions sorted, GA4 reconciled. The number you report up the chain is the one that survives scrutiny.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start at the foundation. Campaign structure, the placement report, and the junk hiding inside it — mapped against a known-good Display reference for your category.
Who you're reaching and how. In-market, affinity, custom and remarketing audiences, targeting vs observation mode, and the overlap that quietly inflates reach. Most over-spend lives here.
What's actually being served, and whether the conversions are real. Responsive display assets, frequency capping, and conversion tracking that separates view-through credit from clicks.
A prioritized 90-day fix list — each rec tagged with expected impact, effort and dependency — then a 45-minute live walkthrough with the operator who ran it.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One audit. One prioritized fix list. Two weeks from kickoff to readout.