What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26

Google Search Ads Management, handed to a senior team.

We run your Google Search Ads (Google Ads) account end to end — account structure, keywords, negative keywords, ad copy, Smart Bidding, conversion tracking and reporting — with a senior paid-search marketer on your account every week, not a junior learning on your budget.

  • A senior marketer on your account The person building and optimizing your Google Search Ads campaigns is the one you talk to — your account isn't handed down to a junior.
  • Always-on keyword and ad testing Search-term mining, negative-keyword cleanup, ad copy tests and bid-strategy tuning every week — not a set-it-and-forget-it account.
  • Reporting you actually understand A plain-English monthly report tied to revenue and pipeline, plus a call to walk through what changed and why.
CadenceAlways-on
ReportingMonthly + call
Book your kickoff
30 minutes with a senior operator
Free
Most accounts are over-automated and under-tended — Smart Bidding running on tracking nobody has checked in a year.
Weekly
We optimize

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Senior hands, not a junior's side project

Google Search Ads usually gets set up once and left on autopilot. We give it a senior paid-search marketer who owns it week to week — search terms, negative keywords, ad copy and bid strategy worked on, not just watched.

One senior lead per account
Outcome 2

Spend that earns its place

Every campaign, keyword and ad is tested against your cost and revenue targets — irrelevant search terms blocked, underperformers cut early, Smart Bidding pointed at the goals that matter, winners scaled with budget.

Tested against your CPA and ROAS targets
Outcome 3

Tracking and reporting you can trust

Conversion tracking validated against your CRM so your Google Ads numbers stop arguing with your pipeline, then a monthly report in plain English — no logging into the dashboard to guess whether it's working.

Conversion tracking validated to your CRM

How we run it.

No two-week sprint — this is ongoing. Here's the rhythm once you're onboarded.

1
Weeks 1–2

Onboarding & cleanup

We learn your business and goals, then fix the foundation — account structure, sloppy match types, missing negative keywords and conversion tracking that may not be counting the right action — before we change how budget is spent.

Account & tracking reviewStructure & match-type cleanupConversion tracking setupGoal & target setting
2
Ongoing

Build & test

New keywords, ad copy and campaigns shipped on a weekly cadence — structured tests across keyword Search campaigns, with negative-keyword and search-term work that keeps budget on intent that converts.

Keyword & search-term workNegative-keyword cleanupAd copy & asset testsLanding-page alignment
3
Ongoing

Optimize & scale

Cut what isn't working, scale what is, and hold spend to your cost and revenue targets with the right Smart Bidding strategy and bid adjustments by device, location and time.

Cut underperformersScale winnersSmart Bidding & budget tuningCPA / ROAS guardrails
4
Monthly

Report & plan

A clear report tied to revenue, a working call to review it, and the plan for next month.

Plain-English reportReview callNext-month planSlack access

By the numbers.

100%
Senior-run
No juniors, no offshore
Weekly
Optimization
Tests every week, not every quarter
Monthly
Reporting
Plain-English report + call
You
Own the account
We manage via a Manager account

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Management is a fixed monthly fee based on your ad spend and how many campaigns we run — not a percentage that punishes you for scaling, and we don't take a cut of your ad budget. The fee is separate from what you pay Google for clicks. Book a call and we'll quote your exact fee.

Hand off your Google Search Ads to a senior team.

One senior marketer, always-on keyword and ad testing, and reporting you can actually read.

Book the 15-min sanity check.