TAKING NEW BRIEFS · Q2 / 26
A senior paid-search operator reviews your full Google Ads search account — structure, keywords and search terms, bidding, ads and assets, and conversion tracking — then hands you a clear, prioritized list of what's broken and what to fix first.
“You don't need another dashboard. You need to know which three things to change on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Every active search campaign and ad group mapped to its bid strategy, match types and conversion action — with broad-match bleed, search-term mismatches, duplicate structures, and Search Partner / Display spillover called out by priority.
Not a wishlist. Each recommendation carries expected impact, effort, and dependency — so you fix the negative-keyword gaps and misfiring conversions before you rebuild a single campaign.
Google Ads tag versus GA4 import reconciled, primary and secondary conversion actions confirmed, conversion windows and dedup audited, UTMs cleaned. The numbers in Google Ads finally match the numbers in your pipeline.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start at the foundation. Campaign types, ad-group tightness, network settings, budgets and bid strategies — mapped against a known-good reference for your category.
Where most search budget leaks. Match-type distribution, the search-terms report, negative-keyword coverage, branded versus non-branded split, plus ad strength and asset coverage.
What the account is actually counting, and who it's chasing. Tag-firing, conversion actions, windows and dedup — plus audience definitions, remarketing lists and targeting versus observation.
A landing-page relevance and mobile-speed check, then a prioritized 90-day fix list — each rec tagged with impact, effort, and dependency — and a 45-minute live walkthrough.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One audit. One prioritized fix list. Two weeks from kickoff to readout.