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TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Embedded leadership

Embed an experienced B2B Fractional CMO in your leadership team.

Get senior marketing leadership to align your sales and marketing, audit your tech stack, and build a repeatable demand generation engine without the cost of a full-time executive hire.

  • ✓A 90-day tactical roadmap A prioritized action plan identifying which marketing channels to leverage, budget allocation, and initial campaign priorities.
  • ✓Sales and marketing alignment A defined framework detailing lead-handling protocols, lifecycle stage definitions, and shared revenue goals.
  • ✓A transition plan for scale Organization charts, job description templates, and interview guides designed to recruit future in-house marketers.
Timeline90-day initial phase
FormatEmbedded executive
Book your kickoff
30 minutes with a senior operator
Free
“You don't need more random marketing tactics. You need a single, clear strategy that connects your budget directly to pipeline.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A clear map of your ideal buyers

An Ideal Customer Profile (ICP) and buyer persona framework that identifies your target accounts, decision-maker roles, and core pain points so your campaigns speak to the right audience.

ICP and messaging matrix delivered
Outcome 2

Sales and marketing on the same page

A formal Sales & Marketing Alignment Agreement (SLA) defining lead-handling protocols, lifecycle stages like MQL to SQL, and shared revenue goals to stop leads slipping through the cracks.

Formal SLA and lead protocols established
Outcome 3

A pipeline dashboard your board believes

A marketing KPI dashboard tracking Customer Acquisition Cost (CAC), Lifetime Value (LTV), and marketing-sourced pipeline, with your CRM and marketing automation platforms fully reconciled.

KPI dashboard tracking CAC and LTV

Our 90-day operating rhythm.

We don't just hand over a strategy document and walk away. We embed inside your leadership team to audit your infrastructure, build the playbook, and run the engine.

1
Days 1–30

Discovery & assessment

We dive deep into your business model, pipeline, and historical data. We interview founders, sales leaders, and key clients to find friction points while auditing your active tech stack.

Founder & sales interviewsHistorical data reviewMarTech stack auditFriction point analysis
2
Days 31–60

Strategy & quick wins

We refine your positioning, build your ICP framework, and draft the 90-day roadmap. At the same time, we stop budget reaching the wrong audiences and fix broken tracking.

ICP & buyer personasPositioning matrix90-day tactical roadmapImmediate tracking fixes
3
Days 61–90

Infrastructure & team alignment

We build your KPI dashboards, set up the sales-to-marketing handoff protocols, and take over leadership of your internal staff and external specialists.

Marketing KPI dashboardSales-marketing SLAVendor management SOPsChannel playbooks
4
Ongoing

Scale & long-term transition

We run strategic campaigns, monitor ROI, and help you recruit, onboard, and transition the marketing function to a permanent, full-time CMO when you are ready to scale.

Campaign executionROI monitoringHiring plan & job templatesFull-time CMO transition

Built for B2B growth.

8
Strategic deliverables
From ICP to hiring plans
90 days
Initial roadmap
To align sales and marketing
100%
Senior leadership
No junior account managers
1
Embedded partner
Operating inside your leadership team

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A marketing consultant typically analyzes your business and hands over a recommendation report for you to execute. A fractional CMO operates as an embedded member of your leadership team. We don't just write the strategy—we manage your internal team, coordinate external vendors, take accountability for marketing performance, and build the actual infrastructure.

Get senior marketing leadership on your terms.

Align your sales and marketing, clean up your tracking, and build a repeatable demand generation engine with an embedded B2B Fractional CMO.

Book your kickoff →
Book the 15-min sanity check.