Accepting new audits — Accepting new accounts

A B2B Paid Search Strategy built for pipeline revenue.

We build, manage, and optimize paid search campaigns that target actual business buyers, filter out consumer clicks, and feed down-funnel CRM data back to Google Ads for smarter bidding.

✓CRM-aligned tracking We pass offline conversions and pipeline stages back to Google Ads so you bid on revenue, not raw form fills.
✓STAG campaign architecture Tightly structured Single Theme Ad Groups and negative keyword lists designed to eliminate consumer clicks.
✓Senior-led execution Your campaigns are built and managed directly by experienced strategists, never handed off to junior account managers.

DeliveryOngoing management

IntegrationsSalesforce, HubSpot, Marketo

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Target the buying committee, not the consumer

We build an ICP keyword and intent matrix that maps high-intent search terms to professional buyers, using strategic friction in ad copy to actively discourage low-value consumer clicks.

icp keyword and intent matrix

Outcome 2

Connect search spend directly to pipeline revenue

By configuring offline conversion tracking, we pass GCLIDs and CRM status changes back to Google Ads. Your bidding algorithms optimize for SQLs and closed-won deals instead of raw conversions.

crm and offline conversion blueprint

Outcome 3

Eliminate budget leaks with strict campaign structure

We deploy Single Theme Ad Groups (STAGs) with controlled budgets and extensive negative keyword lists to prevent your budget from reaching the wrong audiences.

stag campaign architecture blueprint

Our eight-phase approach.

We don't rely on automated setups or hand your account to juniors. We build a custom paid search engine through a structured, phased methodology.

1

Phases 1–2

Revenue math & forensic audit

We reverse-engineer your pipeline targets to calculate acceptable acquisition costs, then run a deep-dive diagnostic of historical performance to find structural defects and budget leaks.

Revenue math modelingForensic account audit documentNegative keyword gap analysisQuality score diagnostic

2

Phases 3–4

Intent mapping & CRM integration

We map technical search terms to your buyer personas and connect Google Ads directly to your CRM to track down-funnel status changes.

ICP keyword & intent matrixOffline conversion blueprintCRM pipeline tracking setupGCLID / Enhanced Conversions mapping

3

Phases 5–6

Architecture & asset development

We design a controlled budget structure built around Single Theme Ad Groups and write ad copy that uses industry jargon to filter out unqualified traffic.

STAG campaign architectureStrategic friction guidelinesLanding page CRO wireframesCompetitor paid landscape assessment

4

Phases 7–8

Controlled launch & optimization

We roll out campaigns in phases, prioritizing bottom-of-funnel capture before scaling, and monitor down-funnel sales metrics to continuously refine bidding.

Phased budget allocationClosed-loop optimizationPipeline-focused reporting dashboardContinuous ad copy & keyword testing

Built for transparency.

8

Core deliverables

From audit to custom dashboard

100%

Senior delivery

Managed by experienced strategists

8 phases

Structured process

No skipped steps, no shortcuts

CRM-first

Attribution model

Optimized for pipeline, not clicks

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

[PLACEHOLDER: HubSpot calendar]

Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

Optimizing for standard form fills trains Google's Smart Bidding algorithm to find anyone willing to submit a form, which often leads to spam or low-quality leads. By passing offline conversions (like MQLs, SQLs, or opportunities) from your CRM back to Google Ads, the algorithm learns to bid on searchers who actually progress through your sales funnel. This shifts your budget toward high-value pipeline rather than raw conversion volume.