Accepting new audits — Accepting 2 new strategy clients this quarter

A B2B SaaS Content Strategy built for pipeline, not vanity traffic.

A senior growth operator designs your content engine around high-intent buyers, mapping topics to CRM pipeline and setting up clear attribution—without outsourced juniors or generic AI filler.

✓A bottom-of-funnel roadmap A 6-month editorial calendar targeting high-intent buyers ready to evaluate your product.
✓GEO and AI search architecture Content structured for topical authority and formatted to be cited by AI search engines.
✓CRM-linked attribution Technical integration guidelines to track down-funnel metrics like SQLs and pipeline influenced.

Timeline4 weeks

FormatAsync + Workshops

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Target buyers, not empty search volume

We map your customer pain points and search habits into a concrete ICP and Jobs-To-Be-Done profile. Your content targets high-intent commercial keywords instead of broad educational topics that never convert.

ICP and JTBD mapping for your category

Outcome 2

An editorial roadmap built for pipeline

A prioritized 6-month editorial calendar focused heavily on bottom-of-funnel topics, complete with in-depth content briefs, product-led conversion plans, and an omnichannel distribution matrix.

6-month editorial roadmap and distribution matrix

Outcome 3

Attribution your sales team trusts

We provide technical setup guidelines to integrate your content analytics with your CRM, tracking down-funnel metrics like SQLs, pipeline velocity, and customer acquisition cost.

CRM-linked attribution framework

The four-week strategy sprint.

We don't write generic blog posts. We build a repeatable content engine. Here is exactly what we deliver during our strategic engagement.

1

Week 1

Discovery & asset pruning

We interview your internal subject matter experts, sales, and customer success teams to extract first-party insights. Simultaneously, we inventory and score all live web assets to identify what to keep, optimize, or prune.

SME & customer discovery interviewsContent pruning & optimization auditCompetitor content gap analysisICP & JTBD mapping

2

Week 2

Keyword clustering & architecture

We perform bottom-up search intent research, grouping high-intent commercial keywords into semantic clusters. We design a topical authority blueprint optimized for both traditional search and AI search engines.

Bottom-up keyword researchTopic cluster architectureGEO / AEO optimization planTechnical & schema alignment

3

Week 3

Conversion & distribution planning

We map product screenshots, walkthroughs, comparison tables, and specific CTAs directly into your content strategy. Then, we build a matrix to repurpose core assets into platform-native formats.

Product-led conversion planOmnichannel distribution matrixIn-depth content brief templatesBrand voice & style guidelines

4

Week 4

Playbook delivery & CRM integration

We deliver your complete strategic playbook, establish a clear RACI matrix to eliminate publishing bottlenecks, and provide technical guidelines to link content performance directly to your CRM.

6-month editorial roadmapCRM-linked attribution frameworkEditorial workflow & RACI designLive strategy walkthrough

Built for pipeline.

8

Custom deliverables

From ICP mapping to CRM setup

6-month

Editorial roadmap

Prioritized by buyer intent

4 weeks

Sprint duration

Fixed scope, clear timeline

100%

Senior operators

No outsourced junior writers

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

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Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

We focus on a bottom-of-funnel (BOFU) architecture that targets high-intent buyers who are actively looking to solve a specific problem. Instead of chasing high-volume, generic educational keywords, we prioritize commercial search terms, build product-led conversion plans that naturally integrate your software's features, and measure success through CRM-attributed SQLs rather than pageviews.