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Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — B2B accounts

A B2B Google Ads Agency Built for Pipeline.

We connect your search campaigns directly to your CRM pipeline, optimizing bids for qualified opportunities and closed revenue rather than raw form fills.

  • ✓Intent-based campaign architecture Tightly themed search campaigns and Performance Max setups built around high-intent commercial terms and protected by deep negative keyword lists.
  • ✓Closed-loop CRM integration We sync offline conversion milestones from Salesforce or HubSpot back to Google Ads, training the algorithm to find real buyers.
  • ✓Downstream pipeline reporting Multi-touch attribution dashboards tracking Cost per Qualified Lead (CPQL) and Cost per Opportunity (CPO) instead of just clicks.
FocusB2B pipeline growth
DeliverySenior search operators
Book your kickoff
30 minutes with a senior operator
Free
“B2B search success isn't about driving cheap clicks. It's about aligning your budget with the exact search terms used by complex buying committees.”
8
Core process phases

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Campaigns mapped to actual buyer intent

We structure your account with tightly themed search campaigns and targeted Performance Max setups. By mapping commercial-intent keywords and maintaining extensive negative lists, we prevent your budget from reaching the wrong audiences like job seekers or consumer traffic.

intent-based keyword maps and negative lists
Outcome 2

Closed-loop CRM integration

We connect HubSpot, Salesforce, or your custom CRM to sync downstream milestones like SQLs and opportunities back to Google Ads. This allows us to transition to value-based smart bidding that optimizes for actual deal values.

offline conversion syncing configured
Outcome 3

Attribution built for long sales cycles

We build multi-touch attribution dashboards that track Cost per Qualified Lead (CPQL) and Cost per Opportunity (CPO). You see exactly which campaigns drive pipeline, even when deals take months to close.

custom pipeline dashboards

Our eight-step pipeline rhythm.

We don't just set up ads and walk away. We run a continuous, structured process designed to align your search budget with your CRM data.

1
Phase 1

Discovery & technical baseline

We map your Ideal Customer Profile, target accounts, and sales cycle lengths, while running a technical audit to locate tracking errors and prevent budget leaks.

ICP & persona mapping workshopTechnical tracking auditHistorical performance baselineInitial negative keyword sweep
2
Phase 2

CRM syncing & campaign construction

We configure your CRM to map offline conversion milestones back to Google, design keyword maps, write ad copy for buying committees, and build optimized landing pages.

HubSpot or Salesforce syncing [VERIFY: standard integration scope]Intent-based keyword mappingResponsive search ad copywritingB2B landing page design
3
Phase 3

Controlled launch & weekly hygiene

We deploy campaigns with manual bidding strategies to gather high-intent data safely, while actively monitoring search terms to weed out poor-quality queries.

Manual bidding deploymentWeekly search term miningAd asset variation testingABM audience list configuration
4
Phase 4

Value-based bidding & reconciliation

Once the account accumulates enough data, we transition to value-based smart bidding and regularly reconcile actual CRM closed revenue with platform data.

Value-based smart bidding transitionClosed-loop revenue reconciliationBudget allocation adjustmentsCPQL & CPO dashboard reviews

Built for B2B complexity.

Senior
Operator delivery
No junior account managers
8
Core phases
From ICP alignment to smart bidding
2
Supported CRMs
Native syncing for HubSpot and Salesforce [VERIFY: other CRMs supported on request]
1
Dedicated partner
Direct communication with the person running your campaigns

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A B2B company should base its Google Ads spend on its customer acquisition cost targets and average contract value rather than arbitrary industry benchmarks. We typically recommend starting with a budget that allows for at least 100 to 150 high-intent clicks per month per target campaign to gather statistically significant data. This budget should be carefully controlled with manual bidding strategies initially to prevent budget from reaching the wrong audiences before transitioning to smart bidding.

Connect your ads to pipeline.

No junior handoffs. No vanity metrics. Just senior operators wiring your Google Search Ads directly into your CRM pipeline.

Book your kickoff →
Book the 15-min sanity check.