TAKING NEW BRIEFS · Q2 / 26
iExcel partners with IT consulting and managed services firms to build demand gen systems that drive enterprise leads, qualified opportunities, and closed deals.
We understand IT services sales cycles, enterprise buying committees, and lead-to-close strategies that drive contract value and client retention. ABM, SEO, and lead nurture are run as one connected motion against actual contract economics.
We start with funnel audits and ICP analysis, then run experiments across ABM, SEO, and lead nurture to improve SQL quality, deal velocity, and average contract value.
IT services growth strategy + ABM execution — senior operators on every account; verticalized positioning, named-account targeting, no junior delegation.
CIO + IT decision-maker targeting — buying-committee-aware sequencing across paid, content, and outbound; security and procurement get their own threads.
Measurable pipeline + contract value — multi-touch attribution wired to CRM, every channel reporting against MQL / SQL / pipeline / closed-won and ACV.
We run the full stack, but we don't apply it uniformly. For IT Consulting, these are the disciplines that compound fastest — ordered by impact.
Schema for services, certifications, case studies, and industries. Foundation for high-intent IT-buyer queries.
Topic clusters by industry vertical, technology stack, and use case; analyst-grade content for buyer research and answer-engine citation.
LinkedIn, Google, programmatic. Bid against MQL/SQL quality and named-account engagement, not raw clicks.
Service pages, case studies, and ABM landers built for buyer-committee paths; gated and ungated content tested for the right blend.
Triggered nurture for prospects, MQLs, and dormant accounts; cadence built for quarter-long cycles, not weekly drips.
Multi-touch attribution, named-account scoring, and pipeline-to-revenue stitching; reporting that surfaces ACV impact, not just volume.
30 minutes with a senior operator who has shipped growth for IT Consultingbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.