TAKING NEW BRIEFS · Q2 / 26
iExcel partners with insurance and insurtech companies to build demand gen systems that drive policyholder acquisition, agent signups, and policy volume.
We understand insurance sales cycles, trust-building strategies, and policyholder acquisition tactics that drive policy volume and agent network growth. Direct, agent-supported, and reactivation funnels are run as deliberate, separately-tuned motions.
We start with customer journey audits and trust analysis, then run experiments across paid acquisition, content, and email to improve quote quality, policy conversion, and policyholder LTV.
Insurance growth strategy + execution — senior operators fluent in carrier-broker dynamics, state-by-state compliance, and quote-to-bind funnels.
Consumer + agent targeting — segmented campaigns by coverage type, life stage, and agent role; trust signals tuned by audience.
Measurable policy growth + agent signups — dashboards stitching spend to bound-policy LTV, not quote volume.
We run the full stack, but we don't apply it uniformly. For Insurance, these are the disciplines that compound fastest — ordered by impact.
Schema for products, coverages, agents, and locations. Foundation for high-intent insurance queries.
Topic clusters by coverage type, life event, and state; YMYL-grade comparison and explainer content.
Google, Meta, programmatic. Bid against bound-policy LTV, not raw quote forms; state-segmented campaign architecture.
Quote flows, application paths, and trust-signal-rich landers experimented with on every step.
Triggered nurture for quoters, policyholders, and renewal windows; cross-sell sequences for additional coverages.
Server-side events, CRM stitch, multi-touch attribution; reporting that connects spend to bound policies and renewal LTV.
30 minutes with a senior operator who has shipped growth for Insurancebrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.