iExcel partners with mobile app companies to build user acquisition systems that drive downloads, engagement, and retention across iOS and Android.
Mobile app growth is a cohort game. We understand the install funnels, ASO best practices, and retention strategies that turn paid downloads into daily active, paying users — not vanity install numbers.
We start with funnel audits and cohort analysis, then run experiments across paid UA, ASO, and in-app channels to improve install quality, retention rates, and monetization.
App growth strategy + UA execution — paid UA across Meta, Google, TikTok, Apple Search Ads, run by senior operators who've scaled apps before.
User targeting + segmentation — beyond demographics. Interest, behavior, and lookalike modeling that compounds across cohorts.
Measurable installs + retention — cohort dashboards from cost-per-install through day-30 active and lifetime value, not last-click.
We run the full stack, but we don't apply it uniformly. For Digital Apps, these are the disciplines that compound fastest — ordered by impact.
App website, deep links, schema. Foundation for both Google indexing and app-store discovery.
Topic clusters built for app reviews, comparison queries, and answer-engine citation.
Meta, Google, TikTok, Apple Search Ads, Reddit. Bid against day-7 retention, not raw installs.
App Store + Play Store creative, web landers, screenshot tests, Smart App Banners.
Push notifications, in-app messaging, email re-engagement. Cohort-based retention loops.
MMP setup (AppsFlyer / Adjust / Branch), cohort dashboards, install-to-revenue stitching.
Built and managed Switch's Demand Generation engine across paid social and ASO. Instagram Ads delivered 306 daily installs at $1.62 CPI; iTunes ASO landed Top 9 rankings for 'job search', 'linkedin', and 'linked in'.
Built LiquidText's initial App Store Optimization strategy for the iOS Store. Lifted target keywords from unranked or out-of-page positions into top-tier visibility — 'Annotate' #53 → #3, 'Highlighter' Unranked → #3, 'Highlights' #53 → #2.
When I think infectious energy, I think of Chris. Whether he was creating spreadsheets so fast my head would spin or breaking down complicated marketing semantics into language that even the average idiot (me) could understand, he always held himself with great discipline, commitment and intensity. Quite simply, he cares about growing companies. A lot.
“Working with Chris is a fantastic experience. He takes his role as mentor very seriously, always ready with a helping hand. Chris was always willing to take the time to explain how and why everything works. He is a wonderful fountain of knowledge in digital marketing and always so ready to impart his wisdom.”
30 minutes with a senior operator who has shipped growth for Digital Appsbrands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.