What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — 2-week turnaround

A complete YouTube Ads Audit, delivered in two weeks.

A senior growth operator runs a forensic teardown of your YouTube Ads setup — campaign structure, creative retention, tracking, and audiences — then delivers a prioritized 90-day fix list.

  • A written YouTube Ads audit Every campaign, creative hook, audience segment, and tracking tag analyzed and documented in plain English [VERIFY: Confirm typical page count range].
  • A prioritized fix list Ranked by impact on your budget, with effort and dependencies mapped out so you know what to optimize first.
  • A live walkthrough A video walkthrough and live readout with the senior operator who ran your audit, plus 30 days of follow-up support [VERIFY: Confirm support timeline].
Timeline2 weeks
FormatAsync + Zoom
Book your kickoff
30 minutes with a senior operator
Free
You don't need another dashboard. You need to know which three things to change on Monday.
8
Core areas analyzed

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Stop inefficient budget allocation

We identify low-performing demographic targets, interest groups, and placements — such as low-quality mobile apps or kids' channels — that consume your budget without driving pipeline.

Placement and audience exclusions identified
Outcome 2

A roadmap ranked by budget impact

Not a generic checklist. Each recommendation carries expected impact, effort, and dependency, letting you fix critical tracking and bid strategy issues before launching your next campaign.

Prioritized 90-day action plan
Outcome 3

Attribution your team can trust

We verify Google Ads tags, GTM triggers, and GA4 integrations. Your click-through, view-through, and assisted conversions are reconciled so your reports match actual business revenue.

Conversion tracking & attribution verified

The two-week rhythm.

Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.

1
Week 1

Discovery & tracking verification

We establish goals and secure read-only access. Then we audit the technical foundation: Google Ads tags, GTM triggers, and GA4 integrations to ensure your conversion data is trustworthy.

Secure read-only access setupGoogle Ads & GTM tag validationGA4 integration checkView-through conversion audit
2
Week 1

Creative & audience deep dive

We analyze historical video asset performance, evaluating watch-time drop-offs, first-5-second hook rates, and CTA click-through rates alongside demographic targeting.

Creative hook & retention analysisAudience & placement exclusion checkDevice & Connected TV (CTV) reviewCompetitive creative landscape review
3
Week 2

Account structure & budget analysis

We evaluate campaign architectures across formats (Shorts, Skippable In-Stream, Non-Skippable Bumpers, Demand Gen) and audit bid strategies (CPV and target CPA) to find cost leaks.

Campaign setting & segment reviewBid strategy & target CPA auditSmart bidding parameter checkDevice-level bid adjustment review
4
Week 2

Synthesis, roadmap & readout

We document our findings, outline a tailored creative testing roadmap, and deliver a prioritized action plan with a live walkthrough and video recording.

Prioritized 90-day action planCreative testing roadmapVideo walkthrough recording [VERIFY: Confirm Loom is standard]Live readout & strategy consultation

By the numbers.

30–50pp
Written YouTube Ads audit
Structure, tracking, creative, and audiences [VERIFY: Confirm page count]
90-day
Prioritized action plan
Ranked by budget impact, not ticket order
2 weeks
Kickoff to readout
Fixed scope, fixed timeline
100%
Senior delivery
No juniors, no offshore

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A YouTube Ads audit takes exactly two weeks from kickoff to the live readout. Week one focuses on discovery, tracking verification, and creative performance analysis; week two covers campaign structure, budget optimization, and the final prioritized roadmap.

Optimize your video spend in two weeks.

One audit. One prioritized action plan. Two weeks from kickoff to readout.

Book the 15-min sanity check.