What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26

YouTube Ads management that earns more than views.

We run your YouTube Ads inside Google Ads end to end — video strategy, creative and hook direction, targeting, bidding and reporting — with a senior marketer on your account every week, not a junior learning on your budget.

  • A senior marketer on your account The person building and optimizing your campaigns is the one you talk to — your account isn't handed down to a junior.
  • Awareness and performance, kept separate We split your spend between reaching new viewers and driving conversions, and measure each the right way so you know what's working.
  • Reporting you actually understand A plain-English monthly report tied to your goals, plus a call to walk through what changed and why.
CadenceAlways-on
ReportingMonthly + call
Book your kickoff
30 minutes with a senior operator
Free
The first five seconds decide whether your ad gets watched or skipped. That's where the work starts.
Weekly
We optimize

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Senior hands, not a junior's first account

The marketer who plans your strategy is the one in the account every week. You get their judgment on what to test and where to spend — not a checklist run by someone two years in.

One senior lead per account
Outcome 2

Creative built to be watched

We direct the hook, the script brief and the first five seconds, and tell you which formats fit — in-stream, in-feed, Shorts or bumpers. You can supply footage; we shape it into ads that hold attention.

Hook, script brief and format direction
Outcome 3

Awareness and conversions, measured honestly

Reach and brand-lift campaigns are judged on views and audience growth; conversion campaigns on cost per action through GA4 and conversion tracking. No mixing the two to flatter a number.

Tracked in GA4 + Google Ads conversions

How we run it.

No two-week sprint — this is ongoing. Here's the rhythm once you're onboarded.

1
Weeks 1–2

Onboarding & setup

We learn your business, set goals, and get the foundation right — campaign structure inside Google Ads, conversion tracking, GA4, and the audiences we'll target — before we spend a dollar.

Goal & target settingAccount & tracking setupAudience & intent researchCreative & hook plan
2
Ongoing

Build & test

New campaigns and video tests shipped on a weekly cadence — across in-stream, in-feed, Shorts and bumpers — with hooks and audiences tested deliberately, not at random.

Video campaign buildHook & creative testsAudience targetingBudget pacing
3
Ongoing

Optimize & scale

Cut what isn't working, scale what is, and tune bidding to the goal — CPV for awareness, Target CPA or Maximize Conversions for performance.

Cut underperformersScale winnersBid strategy tuningRemarketing
4
Monthly

Report & plan

A clear report that separates awareness from performance, a working call to review it, and the plan for next month.

Plain-English reportReview callNext-month planSlack access

By the numbers.

100%
Senior-run
No juniors, no offshore
Weekly
Optimization
Tests every week, not every quarter
Monthly
Reporting
Plain-English report + call
4 formats
Ad types we run
In-stream, in-feed, Shorts, bumpers

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Management is a fixed monthly fee based on your ad spend and how many campaigns we run — not a percentage that punishes you for scaling, and we don't take a cut of your ad budget. Book a call and we'll quote your exact fee.

YouTube Ads that earn more than views.

One senior marketer, awareness and conversions kept honest, and reporting you can actually read.

Book the 15-min sanity check.