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TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting Q3 engagements

A Senior-Led YouTube Ads Consultation to Scale Video Acquisition.

A senior media buyer reviews your tracking, campaign architecture, and creative assets to build a 6-month growth roadmap and train your team to run campaigns in-house.

  • ✓Technical & creative audit A complete review of your Google Ads setup, GTM tracking, and video assets scored against proven frameworks.
  • ✓6-month strategic roadmap A prioritized action plan detailing budget allocations, audience targeting, and scaling steps.
  • ✓Team SOPs & training Customized training materials and documented workflows to enable your internal team to execute.
Timeline4 weeks
FormatDeep-dive + Live SOP Hand-off
Book your kickoff
30 minutes with a senior operator
Free
“YouTube isn't just another ad channel. It requires a systematic approach to video hooks, audience intent, and tracking integrity.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A technical tracking & attribution blueprint

We audit your GA4 integration, Google Tag Manager setups, offline conversions, and Google Ads tracking tags. You get precise conversion metrics and an accurate attribution model.

GA4, GTM, and Google Ads tags fully aligned
Outcome 2

Creative asset scoring & testing frameworks

We evaluate your video catalog against proven frameworks like ABCD, scoring hooks, pacing, and CTAs. You get a multi-variant testing plan to iterate on hooks and landing pages.

ABCD framework creative scorecard
Outcome 3

A 6-month roadmap to scale in-house

We map high-intent viewer segments, custom affinity audiences, and competitor placements. We hand over documented SOPs so your internal team can manage campaigns confidently.

Documented SOPs and 6-month scaling plan

Our six-stage consultation process.

We align your business economics with a rigorous technical and creative review. Here is how we build your custom YouTube strategy.

1
Stage 1

Discovery & Business Alignment

We deep-dive into your business numbers, unit economics, historic channel performance, and core CPA targets to align the ad strategy with your revenue goals.

Unit economics reviewHistoric performance analysisCPA target alignmentGrowth goal mapping
2
Stage 2

Technical Audit & Tracking Setup

We check backend settings in Google Ads and GA4 to identify technical discrepancies, analyze search terms, and pinpoint immediate budget drains.

Google Ads & GA4 auditGTM tracking validationOffline conversion checkSearch term analysis
3
Stage 3

Audience & Competitor Research

We run data-driven research to extract competitor ad placements, map viewer behaviors, and identify highly relevant channels and custom segment keywords.

Competitor placement mappingViewer behavior analysisCustom segment keywordsHigh-intent audience design
4
Stage 4

Creative Asset Scoring

We evaluate your existing video catalog to determine what can be optimized in post-production (like tight framing, earlier branding, or quicker pacing) versus what requires new scripts.

ABCD framework scoringHook & pacing analysisPost-production optimizationScripting recommendations
5
Stage 5

Strategy Drafting & Campaign Roadmapping

We compile our research, tracking fixes, audience targets, and creative outlines into a structured campaign blueprint with a clear 6-month growth roadmap.

6-month budget allocationMulti-variant testing planTarget CPA/ROAS modelingCampaign blueprint drafting
6
Stage 6

Strategic Hand-off & Review

We deliver the findings in an interactive session, walking your team through the audit documents, and handing over the implementation-ready assets and SOPs.

Interactive walkthroughSOP & workflow deliveryTraining materials hand-offNext-steps alignment

Built for performance.

8
Custom deliverables
From tracking to team SOPs
6-month
Strategic roadmap
Prioritized scaling steps
100%
Senior delivery
Led by senior media buyers
6 stages
Structured process
From discovery to hand-off

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

To launch, we recommend starting with high-intent audiences like custom intent segments (built from Google search terms) and customer remarketing lists. To scale, we expand into custom affinity audiences, competitor channel placements, and broader in-market segments once the pixel has accumulated conversion data.

Build a predictable YouTube Ads system.

Stop wasting spend on unoptimized video campaigns. Get a clear, senior-led 6-month roadmap and train your team to execute.

Book your kickoff →
Book the 15-min sanity check.