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TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — 2-week turnaround

A B2B LinkedIn Ads Strategy built for pipeline velocity.

A senior B2B paid media strategist builds your complete LinkedIn campaign roadmap — from ICP targeting and multi-stage funnel architecture to bidding models and CRM integration — so your team can execute with precision.

  • ✓A multi-stage campaign architecture A visual schematic mapping campaigns across specific funnel layers, from demand creation to direct demand capture.
  • ✓A manually vetted target account list An account-based marketing list of exact target accounts and buying committees, manually cleansed to protect your media budget.
  • ✓A technical tracking blueprint Tagging specifications for the LinkedIn Insight Tag, custom conversions, and automated lead routing to your CRM.
Timeline2 weeks
FormatAsync + Zoom
Book your kickoff
30 minutes with a senior operator
Free
“Stop chasing cheap clicks. In B2B, success means reaching the exact buying committee and nurturing them over a multi-month cycle.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Target the exact buying committee

We build a manually verified Target Account List (TAM) and map B2B buyer persona parameters, applying strict exclusion rules to prevent ad spend leakage on non-decision makers.

Manually vetted target account list
Outcome 2

A multi-stage funnel campaign architecture

No more single-image ads pointing to cold demo requests. We design a visual schematic mapping out campaigns across specific funnel layers, matching appropriate B2B offers to each stage.

Multi-stage funnel campaign architecture
Outcome 3

Tracking aligned to pipeline revenue

A technical tracking blueprint linking the LinkedIn Insight Tag and offline CRM conversion actions. Track SQLs, target account engagement, and pipeline velocity instead of empty platform metrics.

Insight Tag and CRM conversion map

The six-phase strategy roadmap.

We don't bill by the hour, we ship by the deliverable — here is the step-by-step process we use to build your custom LinkedIn Ads Strategy.

1
Phase 1

Discovery & financial modeling

We evaluate past account data, analyze closed-won historical patterns, and map out the mathematical CAC-to-LTV ratios required for campaign profitability.

Historical account & conversion auditClosed-won historical pattern analysisCAC-to-LTV ratio mappingCompetitor creative teardown
2
Phase 2

Audience definition & TAM vetting

We construct your B2B buyer persona parameters and manually cleanse target lists to ensure your campaigns only target actual decision-makers.

B2B buyer persona mappingManually verified Target Account List (TAM)Target audience exclusions blueprintBuying committee definition
3
Phase 3

Funnel & media mix selection

We determine the core advertising strategy, including budget split ratios across awareness-building campaigns, retargeting pools, and direct lead capture formats.

Multi-stage funnel campaign architectureDemand creation vs. demand capture splitBudget & bidding allocation modelB2B offer mapping
4
Phase 4

Creative development & copywriting

We craft high-relevance direct-response copy, select optimal ad formats, and design scroll-stopping creatives.

Creative & messaging playbookDirect-response copy guidelinesThought Leader Ads vs. Company Sponsored ContentFormat allocations (single-image, video, document)
5
Phase 5

Technical setup & routing integration

We map out the technical tracking foundation, placing tracking scripts, setting up offline tracking, embedding lead capture forms, and executing dry-run tests of lead-to-CRM automation.

Technical tracking blueprintInsight Tag & custom conversion mapLead Gen Form & CRM integration planAutomated lead routing schemas
6
Phase 6

Pilot launch & continuous optimization

We define the exact playbook for going live, initiating A/B testing, monitoring for ad auction overlap or creative fatigue, and adjusting manual bids based on lead quality.

Pilot launch playbookA/B testing guidelinesAuction overlap & fatigue monitoringManual bidding & dayparting sheet

By the numbers.

8
Core deliverables
ICP matrices, funnel plans, and briefs
6-phase
Strategic process
From discovery to pilot launch
2 weeks
Kickoff to readout
Fixed scope, fixed timeline
100%
Senior delivery
No juniors, no offshore

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

This usually happens when campaigns rely on broad targeting, default settings, or high-friction offers (like a cold demo request) pushed to cold audiences. Our LinkedIn Ads Strategy solves this by building a multi-stage funnel that nurtures cold prospects with ungated value-adds first, using precise ICP filters and manual target account vetting to ensure you only pay to reach actual decision-makers.

Align your campaigns to actual revenue.

One strategy. Eight core deliverables. Six-phase roadmap.

Book your kickoff →
Book the 15-min sanity check.