Accepting new audits — 2-week turnaround

A Google Search Ads strategy your team can run.

A senior paid-search operator builds your Google Search Ads strategy — goals, keyword and intent map, account structure, match-type and negative policy, ad and bidding plan, conversion tracking — then hands you a 90-day roadmap to build and launch from.

✓A written Search Ads plan Goals, KPIs, keyword/intent map, account architecture, match-type and negative-keyword policy, ad and bidding approach — documented so any operator can execute it.
✓A 90-day build-and-launch roadmap Sequenced by what unlocks the next step — structure first, then tracking, then ads and bids — so your team knows exactly what to ship and when.
✓A live strategy readout A working session with the operator who built the plan, plus 30 days of follow-up questions while you execute.

Timeline2 weeks

FormatAsync + Zoom

Book your kickoff

30 minutes with a senior operator

Free

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What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A plan built on intent, not volume

Your keywords mapped to real buyer intent and funnel stage, grouped into tightly themed ad groups, with a match-type and negative-keyword policy that keeps Search spend on commercial searches — not whatever the auction wanders into.

Keyword/intent map with match-type policy

Outcome 2

An account architecture that holds up

Account → Campaign → Ad Group → Ad, structured so signals stay clean — a documented campaign-type mix (Search and where Performance Max fits), naming conventions, and an ad and bidding plan your team can build straight from.

Documented account + campaign structure

Outcome 3

Tracking specified before you spend

Conversion actions, enhanced conversions, and first-party data defined up front, plus the landing-page message-match the plan depends on — so day one of spend reports numbers you can actually act on.

Conversion-tracking spec, ready to implement

The two-week build.

Each phase produces a specific artifact you keep. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.

Week 1

Goals, KPIs & keyword/intent map

We start where the plan should: what the account has to achieve. Business objective, target metrics, audience and competitive context, then the keyword and intent map that everything downstream is built on.

Objective & KPI definitionAudience / ICP & competitive contextHigh-intent keyword & long-tail mapFunnel-stage intent grouping

Week 1

Account architecture & match-type policy

How the account is organized decides what the auction can read. We design the structure — tightly themed ad groups, campaign-type mix, naming — and the match-type and negative-keyword policy that governs reach.

Account → Campaign → Ad Group structureSingle-theme ad groups (STAGs)Match-type layering (exact / phrase / broad)Negative-keyword policy

Week 2

Ads, bidding & conversion tracking

The execution layer. Responsive search ad and asset framework written as intent triggers, the bidding approach for your stage and budget, and the conversion-tracking spec the whole plan relies on.

RSA / asset & extensions frameworkBidding approach (manual → Smart Bidding)Conversion actions & enhanced conversionsLanding-page message-match requirements

Week 2

Roadmap & readout

Everything sequenced into a 90-day build-and-launch roadmap — each step tagged with what it depends on and who owns it — then a live working session to hand it over.

90-day build-and-launch roadmapBudget allocation & test planLive strategy readout30-day follow-up Slack

By the numbers.

30–50pp

Written Search Ads strategy

Goals, keywords, structure, ads, tracking

90-day

Build-and-launch roadmap

Sequenced by dependency, not ticket order

2 weeks

Kickoff to readout

Fixed scope, fixed timeline

100%

Senior delivery

No juniors, no offshore

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

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Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

A Google Search Ads strategy is a documented plan for how your account will win profitable clicks — business goals and KPIs, a keyword and intent map, account and ad-group structure, a match-type and negative-keyword policy, an ad and bidding approach, and a conversion-tracking spec. It's the blueprint your team builds and launches from, so spend lines up with intent instead of chasing whatever the auction serves.