TAKING NEW BRIEFS · Q2 / 26
A senior analytics operator runs hands-on GA4 sessions inside your own property — your events, your funnels, your reports — so your team leaves able to do the work themselves.
“The goal isn't to impress your team with GA4. It's to leave them able to use it without us in the room.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Acquisition, Engagement and Monetization reports, Explore and custom reports, segments and funnels — walked through live until your team can pull what they need without asking an agency.
Your team learns to QA events, spot double page_views and misfiring triggers, and check that a key event counts the action it claims to — so they catch tracking problems before the numbers reach a deck.
Channel grouping, UTM hygiene, attribution models and lookback windows — taught against your real data, so when leadership asks why two channels claim the same conversion, your team has the answer.
We don't read you a generic curriculum. We scope your team's level first, then run live, hands-on sessions in your own GA4 — each one ending with your team doing the work, not watching it.
A short kickoff call to set the level and the goals. We tailor the agenda by role — marketing, product, or analytics — so nobody sits through a session built for someone else.
GA4's data model and navigation, then the reports your team lives in — Acquisition, Engagement, Monetization — walked through live in your own account.
The layer most teams get wrong. Event QA, funnels and segments, then how GA4 assigns credit — channel grouping, UTMs, attribution models and windows.
Your team keeps the recordings and a written reference, plus a window to bring back the questions that only surface once they're back in the tool.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One workshop, run on your own data. Your team leaves able to read the reports, trust the events, and explain the attribution.