TAKING NEW BRIEFS · Q2 / 26
A senior analytics operator builds your GA4 measurement plan from the business goal up — objectives, KPIs, events, audiences, attribution and a 90-day roadmap your team can execute.
“A measurement plan isn't a list of metrics. It's deciding which business questions GA4 has to answer — then designing the tracking to answer them.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
We start at your objectives — leads, purchases, qualified pipeline — and work down to the GA4 events, key events and parameters that prove each one. No tracking-for-tracking's-sake; every event earns its place by answering a business question.
Not a wishlist. An event taxonomy with GA4-standard names, parameters, custom dimensions and trigger logic — plus a data-layer spec — written so a developer can implement it without guessing what you meant.
Attribution model and lookback windows chosen for your sales cycle, channel grouping and UTM conventions set, and the integrations — Google Ads, Search Console, BigQuery, your CRM — specified so the dashboard finally matches the pipeline.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start with the business, not the tool. What you need GA4 to answer, who needs the answers, and the KPIs that prove each objective — captured as the spine of the plan.
The measurement core. Every event and key event mapped to a KPI, named to GA4 conventions, with the parameters, custom dimensions and trigger logic — and a clean data-layer spec your developers can build from.
How GA4 segments people, assigns credit, and feeds the rest of your stack — the layer that decides what every dashboard and Ads bid will say once it's live.
The reporting plan — formats, cadence, and who each report serves — then a sequenced 90-day implementation roadmap, each item tagged with impact, effort and dependency, and a 45-minute live walkthrough.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One measurement plan. One 90-day roadmap. Two weeks from kickoff to readout.