TAKING NEW BRIEFS · Q2 / 26
An advisory engagement, not a one-off teardown. A senior analytics operator works alongside your team on standing GA4 sessions — measurement decisions, tracking direction, and reporting design — so you leave each one knowing exactly what to change and why.
“You don't need another dashboard. You need someone senior to tell you which three things to change on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Every session ends with a recommendation you can act on — what to change in GA4, GTM, attribution, or reporting, ranked by what actually moves a decision. You set the agenda; we bring the judgment.
Events, key events, audiences, naming conventions, and a tracking spec written for your developers — so the people who execute aren't guessing at what to build or why it matters.
Guidance on reconciling GA4 against your CRM and ad platforms, auditing attribution windows, and cleaning channel grouping and UTMs — so the number on the dashboard finally matches the number in the pipeline.
An advisory rhythm, not a fixed sprint. We start by understanding your setup and the decisions you're trying to make, then meet on a standing cadence to work through them. You execute; we advise.
We learn the decisions leadership makes each week, then read your GA4 property, GTM container, and reporting as they stand — so advice is grounded in your real setup, not a generic playbook.
The core of the engagement. You bring the roadblocks — events, key events, attribution, consent, audiences, reporting — and we work them through together, leaving each session with a clear recommendation.
Written measurement plans and tracking specs your developers can build from, plus async answers when a decision can't wait for the next call.
Direction on Looker Studio dashboards and role-based reporting, plus training so your team can read and act on GA4 without us in the room.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
Standing sessions, clear recommendations, and direction your team can execute — book a call to scope the cadence you need.