TAKING NEW BRIEFS · Q2 / 26
A senior analyst reviews your full GA4 setup — tracking, events, conversions, attribution and integrations — then gives you a clear, prioritized list of what's broken and what to fix first.
“You don't need another dashboard. You need to know which three things to change on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Every GA4 event from your last 90 days, mapped to the key event it claims to drive — with double page_views, misfiring triggers, inflated conversions, and silent failures called out by impact.
Not a wishlist. Each recommendation carries expected impact, effort, and dependency — so you fix the broken events skewing every report before you ship the next funnel analysis.
GA4 key events reconciled against your CRM, attribution model and lookback windows audited, channel grouping and UTMs cleaned, dedup confirmed. The number on the dashboard finally matches the number in the pipeline.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start at the foundation. Property settings, data streams, tagging method and consent — mapped against a GA4 best-practice baseline for your category.
Every event fired and inspected — naming, parameters, enhanced measurement, double page_views, and inflated or miscounted key events. Most problems live here.
How GA4 assigns credit and what it pipes downstream — the layer that decides what every dashboard and Ads bid actually says.
A PII and compliance scan, an (not set) / unassigned-traffic sweep, then a prioritized 90-day fix list — each rec tagged with impact, effort, and dependency — and a 45-minute live walkthrough.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One audit. One prioritized fix list. Two weeks from kickoff to readout.