TAKING NEW BRIEFS · Q2 / 26
A senior paid-social operator builds your Facebook Page strategy — goals, audience, page optimization, content pillars and a 90-day posting roadmap — then hands it to your team to execute.
“You don't need to post more. You need a plan your team can run without you in the room.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Your goals translated into a documented Facebook Page strategy — who you're talking to, how the Page should be set up, what content pillars carry it, and how often to post. Built to be executed by your team, not parked in a deck.
Content pillars, format mix and a posting cadence calibrated to your audience and category — drawing on what's working now (Reels, video, community posts) instead of a generic template. Each pillar maps to a goal so nothing gets published 'just to post'.
A measurement plan that names the KPIs that match your objective — reach and follower growth for awareness, engagement rate for community, conversions for sales — plus what to track in Meta Business Suite and Page Insights, and how to read it monthly.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start with what the Page is for. Business objectives translated into measurable goals, then the audience you're building for — demographics, interests and behaviors mapped to content tracks.
How the Page itself should present before a single post goes out. Profile and cover, categories, bio, contact details, CTA button and page roles — mapped against a clean best-practice baseline.
The engine of the strategy. Content pillars tied to your goals, a format mix across video, Reels, Stories and community posts, and a posting cadence calibrated to your audience — laid into a 90-day roadmap.
How you'll know it's working. KPIs mapped to each goal, the Meta Business Suite and Page Insights views to watch, a monthly reporting rhythm, then a 45-minute live walkthrough with your team.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One strategy. One 90-day content roadmap. Two weeks from kickoff to readout.