TAKING NEW BRIEFS · Q2 / 26
A senior paid-social operator reviews your full Facebook and Instagram setup in Meta Ads Manager — account structure, audiences, creative, budget and post-iOS tracking — then hands you a clear, prioritized list of what's broken and what to fix first.
“You don't need another dashboard. You need to know which three things to change on Monday.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Every active campaign, ad set and creative from your last 90 days mapped to its objective and audience — with overlapping audiences, miscounted conversions, learning-phase stalls and silent tracking gaps called out by impact.
Not a wishlist. Each recommendation carries expected impact, effort and dependency — so you fix the audiences and creatives dragging the account down before you launch the next test.
Meta Pixel firing confirmed, Conversions API deduplication checked, attribution windows audited and key events reconciled against your CRM — so your Ads Manager numbers stop wandering away from your pipeline.
Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start at the foundation. Business Manager and ad-account setup, campaign and ad-set structure, objectives and user permissions — mapped against a Meta best-practice baseline for your category.
Meta Pixel firing, Conversions API, event deduplication and attribution windows. Most leaks live here — especially since the iOS changes reshaped how Meta measures.
How the account spends and who it reaches — prospecting breadth, audience overlap, bid strategy and the creative actually carrying the funnel.
A prioritized 90-day fix list — each recommendation tagged with impact, effort and dependency — then a 45-minute live walkthrough with the operator who ran your audit.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One audit. One prioritized fix list. Two weeks from kickoff to readout.