Accepting new audits — tailored to your account

Train your team with a hands-on Facebook Ads Workshop.

A senior paid-social operator runs your team through Meta Ads Manager inside your own account — campaign structure, Custom and Lookalike audiences, creative, the Meta Pixel and Conversions API — so they can build and optimize Facebook and Instagram campaigns without us.

✓A live, hands-on session We work through your real Meta Ads Manager account on screen — not a generic slide deck — over one or two half-day blocks.
✓A workbook your team keeps The slides, a written reference for your account, and the optimization checklists we use — yours to keep and onboard the next hire with.
✓Follow-up support A window after the workshop to ask the operator who trained you the questions that come up once you're running it solo.

FormatLive + your account

GroupYour in-house team

Book your kickoff

30 minutes with a senior operator

Free

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What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A team that can run the account itself

By the end, your people can build a campaign, structure ad sets and ads, write the creative, set Custom and Lookalike audiences, wire the Meta Pixel and Conversions API, and read the numbers — in Meta Ads Manager, in your own account, without waiting on an agency.

Trained in your live Facebook Ads account

Outcome 2

Tracking your team understands, not just inherits

The part most teams get wrong. We set up and verify the Meta Pixel and the Conversions API together, confirm event deduplication, and check attribution windows — so your team knows what each number means and why the dashboards finally agree with the CRM.

Meta Pixel + Conversions API, hands-on

Outcome 3

A repeatable optimization routine

Not theory. We hand over the weekly and monthly checklists we use — what to review, what to change, and what to leave alone — so optimization becomes a habit your team owns instead of a project they outsource.

Weekly + monthly optimization checklists

How the workshop runs.

We build the agenda around your account and your team's level, then teach it live by working through real campaigns. Each block leaves your team able to do something new on their own — here's what we cover.

Block 1

Campaign structure & objectives

We start in your own account. How Meta Ads Manager is organized — campaign, ad set, ad — how to pick the right objective, and how to set up a clean structure your team can actually maintain.

Campaign / ad set / ad hierarchyChoosing objectivesBudgets & bid strategiesNaming & account organization

Block 1

Audiences & creative

Who you target and what you show them. Core, Custom and Lookalike audiences, retargeting, and the creative formats that work on Facebook and Instagram — including where Advantage+ helps and where it doesn't.

Custom & Lookalike audiencesRetargeting setupAd formats & creativeAdvantage+ creative

Block 2

Tracking & measurement

The part most teams get wrong. We wire and verify the Meta Pixel and the Conversions API together, then make sure the numbers in Meta Ads Manager agree with the rest of your stack.

Meta Pixel & event setupConversions API (CAPI)Deduplication & attribution windowsReading the reports

Block 2

Optimization & handover

We turn everything into a routine your team can repeat. Diagnosing what's underperforming, A/B testing, automated rules where they earn their keep, and the checklists you keep.

Diagnosing performanceA/B testingAutomated rulesWorkbook + follow-up support

How it works.

Topics covered

Structure, audiences, creative, tracking, optimization

Your

Own account

We train inside your live Meta Ads Manager setup

Workbook

Yours to keep

Slides, reference & optimization checklists

100%

Senior delivery

Taught by the operator, no juniors, no offshore

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

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Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

A Facebook Ads workshop is hands-on, instructor-led training where a senior operator teaches your team to run Meta Ads Manager inside your own account. Instead of a generic video course, you work through your real Facebook and Instagram campaigns live — campaign structure, audiences, creative, the Meta Pixel and Conversions API, and optimization — so your team can build and manage campaigns themselves once it's over.