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Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Booking for next month

GA4 Services to build and validate your tracking setup.

A senior analytics team designs, implements, and tests your Google Analytics 4 and Tag Manager setup—from custom measurement plans to BigQuery exports.

  • ✓Custom measurement plan A technical spec sheet mapping your business KPIs and user actions directly to custom events and parameters.
  • ✓Standardized GTM container A clean, debugged workspace housing optimized tags, triggers, and variables to prevent double-counting.
  • ✓Looker Studio & BigQuery A custom reporting dashboard connected to verified data streams, with raw data piped to your own cloud warehouse.
DeliveryScoped project
FormatCustom implementation
Book your kickoff
30 minutes with a senior operator
Free
“Clean data isn't an automated setting. It requires a custom tracking infrastructure built around your actual customer journey.”
10
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Tracking your team actually trusts

Stop guessing if your conversion counts are real. We build a verified tracking setup that maps every form submission, click, and download accurately, so your team acts on numbers they trust.

verified event tracking via custom GTM containers
Outcome 2

Eliminate unassigned traffic and data leaks

We configure custom channel grouping rules to minimize 'Unassigned' traffic and properly categorize organic traffic coming from AI engines, referrers, and search platforms.

custom channel grouping rules configured
Outcome 3

Own your raw data and bypass limits

We link your GA4 property directly to Google BigQuery, bypassing standard data retention limits and securing your historical records in your own cloud database.

direct BigQuery export integration

Our six-phase engineering process.

We don't use automated templates. We build your tracking ecosystem step-by-step, validating every tag and training your team to maintain it.

1
Phase 1

Discovery & KPI mapping

We align with your stakeholders to identify core business objectives, map your conversion funnels, and assess your current marketing technology stack.

Stakeholder alignmentFunnel mappingMartech stack assessmentKPI mapping to GA4 limits
2
Phase 2

Forensic analytics audit

We evaluate the integrity of your existing Google Analytics and Google Tag Manager setups to uncover structural flaws, data errors, and integration failures.

GTM container reviewData layer inspectionTag conflict identificationBroken trigger audit
3
Phase 3

Measurement strategy development

We draft the official measurement plan and technical tracking spec sheet detailing exactly what events will fire, when they will fire, and how they will be processed.

Custom event taxonomyParameter definitionUser property mappingTechnical spec sheet
4
Phase 4

GTM & GA4 configuration build

We deploy the technical code, build tags inside GTM, configure the GA4 property settings, and establish links with Google Ads, Search Console, and CRM databases.

GA4 property setupGTM container buildConsent Mode v2 setupGoogle Ads & Search Console links
5
Phase 5

Quality assurance & validation

We test the new setup over a multi-week period using real-time debugging tools to isolate event conflicts, verify conversion fires, and prevent duplicate data.

dataLayer validationConversion path QADuplicate tag checksMulti-week testing window [VERIFY: confirm QA timeline with team]
6
Phase 6

Dashboard deployment & handoff

We connect your verified GA4 event feeds into custom Looker Studio templates and deliver walkthrough training videos to prepare your team.

Looker Studio templatesBigQuery export linkWalkthrough training videosFinal container handoff

Built for data integrity.

10
Custom deliverables
From audit to custom training
100%
Senior delivery
No junior accounts, no offshore handoffs
4–6 weeks
Typical timeline
From kickoff to final handoff [VERIFY: timeline]
14-mo
Standard limit bypassed
Via direct BigQuery integration

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A professional setup or audit is priced as a fixed-scope, deliverable-based project, not an hourly engagement. The exact cost depends on the complexity of your website, your tech stack, and whether you require advanced features like server-side tagging or custom eCommerce funnel integration. Book a call and we will provide a clear, fixed-fee quote for your property.

Build a tracking setup your team trusts.

No generic templates. No automated setups. Just clean, verified data built for your business.

Book your kickoff →
Book the 15-min sanity check.