iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new implementations

A senior Google Analytics Agency for technical data integrity.

We build and manage your GA4 and GTM infrastructure—from initial technical auditing and custom tracking plans to Looker Studio dashboards and Consent Mode v2 setup.

  • ✓Custom tracking plans Every user action, custom event, and conversion milestone mapped directly to your actual business objectives.
  • ✓Clean GTM deployment A production-ready Google Tag Manager container with organized tags, triggers, and variables.
  • ✓Looker Studio reporting Interactive, white-labeled dashboards that synthesize complex data streams into clear marketing insights.
DeliveryScoped project
FormatCustom implementation
Book your kickoff
30 minutes with a senior operator
Free
“You don't need more data points. You need a single, compliant source of truth that your leadership team actually trusts.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A clean, production-ready GTM container

We build, organize, and deploy custom tags, triggers, and variables. No broken triggers, duplicate events, or silent tracking gaps.

Production-ready GTM container
Outcome 2

Interactive Looker Studio dashboards

Clean, white-labeled visual reports that synthesize your GA4 data streams. Your team gets straightforward marketing insights without digging through raw reports.

Custom Looker Studio dashboards
Outcome 3

Privacy compliance by default

Proper technical integration with Google Consent Mode v2 to align with GDPR and CCPA requirements, preventing data gaps while respecting user choices.

Consent Mode v2 integration

Our six-phase implementation.

We don't guess or use automated templates. We follow a structured technical methodology to audit, plan, and deploy your analytics infrastructure.

1
Phase 1

Discovery and alignment

We start by understanding your business model, core lead or transaction paths, and identifying the key questions your leadership needs answered.

Business model mappingLead & transaction pathsKPI identificationStakeholder alignment
2
Phase 2

Technical auditing

We perform a forensic deep-dive into your existing analytics data layer, GTM configuration, and traffic sources to isolate tracking breaks, self-referrals, and data duplication.

Data layer forensic reviewGTM configuration auditTraffic source analysisSelf-referral & duplicate sweep
3
Phase 3

Measurement planning

We design a custom tracking plan, outline event naming conventions, and build a master measurement roadmap before writing any tracking code.

Custom tracking planEvent naming conventionsMeasurement roadmapSchema design
4
Phase 4

Technical implementation

Our senior specialists configure GTM, deploy custom code, verify server-side tagging [VERIFY: if server-side is in scope], configure product links, and set up Google Consent Mode.

GTM container configurationCustom code deploymentServer-side verification [VERIFY]Consent Mode v2 setup
5
Phase 5

Dashboard design and visualization

We connect your cleaned GA4 data stream to custom Looker Studio reports, designing dashboards focused purely on your key performance indicators.

Looker Studio connectionKPI dashboard designInteractive filtersWhite-labeled reporting
6
Phase 6

QA validation and hand-off

We pressure-test all tag triggers across different browsers and devices, validate the accuracy of incoming conversion data, and deliver custom training to your team.

Cross-browser QA testingConversion data validationRecorded video walkthroughsCustom SOP documentation

Built for data integrity.

8
Custom deliverables
From audit to hand-off documentation
100%
Senior delivery
No junior accounts, no offshore outsourcing
6
Structured phases
From discovery to QA validation
GDPR
Consent Mode v2
Technical alignment with privacy laws

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A Google Analytics consultant reviews your tracking setup, designs a custom measurement strategy, configures GTM tags, and builds Looker Studio reports to ensure your data is accurate and actionable. At iExcel, we act as your senior technical data team—handling everything from Consent Mode v2 integration to CRM data linking so your leadership can make decisions based on high-fidelity data.

Work with a senior Google Analytics Agency.

Replace assumptions with high-fidelity, compliant data. Let our senior operators build your single source of truth.

Book your kickoff →
Book the 15-min sanity check.