What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Booking for next month

A GA4 Configuration Service for teams that need reliable data.

We build a clean, privacy-compliant tracking framework from scratch or rebuild your broken setup. No junior account managers, just senior analysts mapping your real business KPIs to unsampled data.

  • Custom event taxonomy A detailed measurement plan mapping your micro and macro-conversions to custom parameters and user properties.
  • GTM & GA4 implementation Complete backend setup including GTM containers, custom data layers, 14-month data retention, and Consent Mode v2.
  • Looker Studio & BigQuery Live interactive dashboards mapped to your KPIs, plus a daily raw data export setup to bypass GA4 sampling limits.
Timeline4 weeks
FormatAsync + Slack
Book your kickoff
30 minutes with a senior operator
Free
Stop making strategic decisions on reports you don't trust. Get clean, unsampled data directly from your actual customer journeys.
14
Months data retention

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A unified measurement plan and custom taxonomy

We map your business objectives to specific GA4 events, custom parameters, and user properties. Every form fill, file download, and video play is tracked cleanly without cluttering your property.

Custom measurement blueprint delivered
Outcome 2

Privacy-compliant tracking that respects consent

We configure advanced Consent Mode v2 to ensure compliance with regional privacy laws like GDPR and CCPA. You maintain essential traffic data and conversion modeling while respecting user privacy choices.

Consent Mode v2 fully configured
Outcome 3

Unsampled reporting and permanent backups

We link your GA4 property to Google BigQuery for automatic daily raw data exports. This bypasses native GA4 sampling thresholds and builds a permanent, owned backup of your analytics.

Daily BigQuery export established

Our five-phase implementation.

We follow a structured, technical process to move your tracking from guesswork to precision. No shortcuts, no automated templates — just manual event mapping and rigorous testing.

1
Phase 1

Discovery & KPI alignment

We collaborate with your stakeholders to define what clean data looks like for your organization, differentiating your macro-conversions from micro-interactions.

Stakeholder requirements gatheringMacro vs. micro-conversion definitionData source identificationKPI alignment framework
2
Phase 2

Technical audit & measurement planning

We investigate your existing tracking environment, identify discrepancies across platforms, and deliver a formal measurement plan and custom event taxonomy.

GTM container hygiene reviewExisting tracking gap analysisCustom event taxonomy designFormal measurement plan blueprint
3
Phase 3

Technical implementation & tagging

We build out your GTM containers, deploy custom data layers, set up event variables, and configure the GA4 property backend.

Core GA4 property configurationData retention & filter setupGTM container build & data layersCustom event & conversion tracking
4
Phase 4

Validation & quality assurance

We rigorously test tag fires, cross-device conversion triggers, and consent compliance setups before pushing the container live.

Cross-device trigger testingConsent Mode v2 validationData layer parameter verificationPre-live container QA
5
Phase 5

Dashboarding & team handoff

We design custom reporting dashboards in Looker Studio and train your internal team on how to navigate GA4's event-based model.

Custom Looker Studio dashboardsNative integration linksBigQuery raw data export setupTeam handoff & GA4 training

Built for precision.

14mo
Data retention configured
Preventing the default 2-month data loss
100%
Manual event mapping
No automated tracking templates
4wk
Typical setup timeline
From discovery to final handoff [VERIFY: timeline]
100%
Senior operator delivery
No junior account managers

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Discrepancies occur due to different tracking methodologies, cookie consent choices, ad blockers, and session timeouts. GA4 relies on client-side browser events, whereas your CRM or Shopify database records server-side transactions. We configure custom data layers, deduplication rules, and server-side tracking adjustments to bring these numbers as close to parity as possible.

Get clean data you can trust.

A senior-led GA4 configuration built for your actual business KPIs. No shortcuts, no automated templates.

Book the 15-min sanity check.